Microsoft adCenter
MSN – The best and the worst Search Engine!
(No Ratings Yet)Filed under: Microsoft adCenter by Nick @ 10:44 am
The first of the month has rolled around quickly again and here at Click Consult that means reports day!
We provide all our clients with in depth reports on a monthly basis. It's a great way of keeping the client up to date and a good way to check on our own work, but it's not a day I look forward to.
The main trial I face is the adcenter. Microsoft have invested heavily and much like all of Microsoft products, it is a work in progress. More updates were added last weekend and more will follow I’m sure.
The crux of the situation is usability. Again there can be some parallels drawn across all Microsoft products. The interface looks great, graphs appear along side reports, tables fade in and out of view. All this beauty has come at a cost. While Microsoft have invested heavily in the look and feel perhaps they should have gone down the more functional route first then updated the look.
Generating a report in MSN takes twice as long as any other search engine. Even Yahoo have got a reasonably quick updating interface. When those reports come the data is well presented and clear, but missing the totals, a pretty simple thing to solve in Excel, but that only makes it more annoying that I use a Microsoft program to fix what could be done in the interface already!
For all the interface weaknesses the final nail in the coffin is the results… They are great! I advise all my clients to use Microsoft. The traffic volume is easier to manage for smaller budgets and the potential conversion rates are far higher than the other engines. Microsoft were recently touting their overall conversion rate for all clicks from Live search at 5.4%! This for me, means I have to spend more time using the most frustrating search engine of all.
Related posts:
- Cashback PPC – Have Microsoft Found Finally Found A Way To Compete With Google?
Have Microsoft finally cracked it? For years now, Microsoft has been trying to take on Google in online advertising. It launched its own search engine (Live Search), it bid nearly $50 billion dollars for Yahoo… and if there was some way for Microsoft to use its Windows monopoly to eat... - Google and Yahoo: Goohoo!…? The New Dawn of PPC
This is the future of search. Or is it? Google have agreed a deal with Yahoo to serve 3% of their PPC ads on the Yahoo network on a trial basis as a clear attempt by Yahoo to bolster their revenues. However, recent reports have suggested that the US Justice... - The Google Versus Microsoft Debate Continues
A New York Times article regarding Google's 10th birthday makes interesting reading in the PPC universe. Google celebrated its 10th birthday on September 7th. In that decade, the search engine company has quickly emerged as the most successful business on the Web, and it is sure to dominate the next... - Bid Buddy re-brand as Searchware4: will it work?
Bid Buddy is about to launch their new management software codenamed Project Mexico, and have re-branded as Searchware4. Why it was called that, I do not know, but will it be of benefit to clients? I have had a sneak previous of the new platform and it does look nicer.... - Brand influence on PPC results
For every company, the brand name is the most important. If Wikipedia sold a service they would make a fortune from doing PPC on their brand term – being one of the top five search terms for the best part of 2 years now. Even SMEs will find that their...
Learn more about Pay Per Click.
Link to us
If you want to link to this blog, copy and paste the following HTML code to your website.
This entry was posted on Wednesday, November 7th, 2007 at 10:44 am. You can follow any responses to this entry through the RSS feed.
Responses to “MSN – The best and the worst Search Engine!”
Leave a Reply
Search Blogs
Highest Rated Blogs
(5.00 out of 5)Improve Your PPC Conversion Rate By 62.5%
(5.00 out of 5)Get Rich Quick with PPC and the Cadbury’s Gorilla
(5.00 out of 5)What’s YOUR Conversion Rate?
(5.00 out of 5)The Plot To Kill Yahoo
(5.00 out of 5)Tag Cloud
About Affiliate Marketing affiliate basics affiliate campaign Affiliate Marketing affiliate marketing campaign Affiliate Marketing Strategy affiliate network affiliate program effective web design email advertising email campaign Email Marketing email marketing campaign email newsletters Internet Marketing online advertising online marketing online PR Online Press Release (PR) Online Press Release (PR) online press releases Pay Per Click (PPC) pay per click advertising pay per click campaign PPC PPC ads PPC campaign PR press release press release distribution press releases press release writing Search Engine Optimisation (SEO) search marketing SEO SEO campaign SEO press release SEO press releases SEO Tips Web Design Web Design Tips web development web marketing website design writing press releases
Flash Player 9 or better.Recent Posts
Direct Or Network Affiliates
Advantages Of Affiliate Marketing
Bad Press Releases Have Big Impact
What Is Blue Hat SEO?
Blog Categories
Blog Archives
13zog9600d2oky3f