About Pay Per Click (PPC)
Making Your Landing Pages Work for You
(No Ratings Yet)Filed under: About Pay Per Click (PPC) by Laura @ 10:49 am
There are many ways to increase conversions and sales when running pay per click campaigns, but by making some simple changes to the PPC landing pages you will see some dramatic performance improvements.
Follow these guidelines to instantly make your PPC account work harder for you:
Fast Loading
Your Quality Score will be negatively affected by longer loading times. If it is taking longer than ten seconds to load the PPC landing pages then it is far too long. Aim for less than five seconds. Avoid large flash files, copious amounts of images and animated graphics. If a user has to wait for animation to load before they get a chance to read about your services they are less likely to stick around.
Dynamic Headlines
Use dynamic headlines on PPC landing pages. These are created when a URL is tracked that inserts a keyword into a headline. It is a similar principle to inserting dynamic keywords into pay per click ads. If the headline is more specific to what the user has typed in a search they are more likely to read on.
Include PPC keywords
Use your PPC keywords in the PPC landing page copy. This will increase the Quality Score and attract users to the content of the page.
Short Contact Forms
Long contact forms will drive users away. Make sure the submit button is above the fold where it can easily be seen.
For more expert advice on improving your PPC campaigns contact Click Consult.
Related posts:
- Getting A Winning Quality Score
Higher click through rates tend to go hand-in-hand with higher quality scores on PPC accounts. If you are looking for ways to drive your quality score higher, there are some simple steps you can take: Keep your PPC Account Some people may advise ditching an account if it’s not performing... - Google Quality Score
Google today announced a new addition the quality score algorithm, load time of landing page will now be taken into account. 'Load time' refers to the amount of time it takes for a user to arrive at your functional landing page after clicking your ad. There is some time though... - The link between landing page load speed and quality score on PPC
News that Google have added another factor into the way they work out their quality score is sure to provide new challenges to those of us within the Pay Per Click industry. Google announced in March that they would now be assessing the time taken for a user to arrive... - 3 Click Consult tips for PPC Landing Pages
When building PPC campaign I usually spend most of my time getting the campaign structure right to gain a high quality score. Having ad groups that are heavily themed with maximum similarities between keywords and ads will produce a better quality score. However landing pages can affect quality score just... - PPC’s Lazy Landing Pages Part II
Last week I was discussing the merits of keyword destination URL's within your pay per click campaign. I am of the opinion that dynamic keyword insertion falls under the same bracket, being useful in lazy pay per click. Now I know this sounds like a bold statement. The key to...
Tags: google quality score, Internet Marketing, online advertising, Pay Per Click (PPC), pay per click advertising, PPC, PPC campaign
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