About Pay Per Click (PPC)
Making The Most Of The Google Content Network
(No Ratings Yet)Filed under: About Pay Per Click (PPC) by Laura @ 9:06 am
The Google content network distributes your pay per click ads. Unlike a search network, these ads are not triggered by the individual keywords. Instead, the keywords are reviewed by Google within each ad group and a general theme or topic is identified. Within the AdSense or content network each website has also been reviewed and a theme or topic allocated to them. The theme or topic of your ad is then matched to themes and topics within these websites and your ads then appear.
Using overall themes means that you don’t have to use highly-focused keywords. Ad groups are more general. However it may be time to take a new approach.
You could take ten or less keywords and structure the ad groups similar to a search network structure. By creating more ad groups within each campaign you’ll be creating more themes and this in turn will match you to more websites within the Content network. This should ensure you have greater reach and bigger volume. By choosing this method you can increase all your stats, but beware that you are likely to also increase your cost per lead. By restructuring you will create more volume but you will also need more optimisation.
The need for more optimisation is to control one of the downsides to this method – you may get ads appearing on less relevant sites or those that don’t perform as well.
To avoid this make sure you routinely run reports and remove poor performing sites. Also take time to optimise your ad texts within each ad group.
At Click Consult, we are experts in running successful pay per click campaigns.
Related posts:
- Google Affiliate Network kills PPA Campaigns
PPA campaigns will stop running in the last week in August. The PPA campaigns will be removed from the account in the last week in October, therefore any data that you have built up will also be removed. The whole purpose of the PPA is to drive conversions at the... - The Google Crunch
Talking about credit crunch has become very fashionable. Stock markets falls and rises, governments' intervention and pledges, more and more people in financial sector losing their jobs and liquidity crises are the main topic of the News and a grim reality of our lives. Just 12 month ago financial giants... - Yahoo Search Traffic falls 50%
May search stats revealed a shocking shift in the UK search habits. Yahoo, the long struggling giant of Paid Search Marketing and Pay Per Click, lost over 50% of their search share on the previous month. Yahoo, often regarded as the second place search engine, is now tied with Microsoft... - Advertising on the Content Network
Across MSN, Yahoo and Google the fundamentals of the content network are the same. Each network scans the content of sites in their network, and the campaigns that are opted into appearing on the content network will have their ads shown on pages that are highly relevant to both their... - What is Google Quality Score? – The Debate Rages On
In his latest groundbreaking study to rock the PPC (Pay Per Click) world, Hazelhurst (2008) had the audacity to go one-on-one/mano-a-mano with the biggest company in the world today by market capitalisation – Google. At the heart of his polemic against the internet giant is the secret sauce of PPC...
Tags: Internet Marketing, online advertising, pay, Pay Per Click (PPC), pay per click adverts, pay per click campaign, PPC, PPC campaign
Learn more about Pay Per Click.
Link to us
If you want to link to this blog, copy and paste the following HTML code to your website.
This entry was posted on Tuesday, December 15th, 2009 at 9:06 am. You can follow any responses to this entry through the RSS feed.
Leave a Reply
Search Blogs
Highest Rated Blogs
(5.00 out of 5)Improve Your PPC Conversion Rate By 62.5%
(5.00 out of 5)Get Rich Quick with PPC and the Cadbury’s Gorilla
(5.00 out of 5)What’s YOUR Conversion Rate?
(5.00 out of 5)The Plot To Kill Yahoo
(5.00 out of 5)Tag Cloud
About Affiliate Marketing affiliate basics affiliate campaign Affiliate Marketing affiliate marketing campaign Affiliate Marketing Strategy affiliate network affiliate program effective web design email advertising email campaign email lists Email Marketing email marketing campaign email newsletter email newsletters Internet Marketing online advertising online marketing online PR Online Press Release (PR) Online Press Release (PR) online press releases Pay Per Click (PPC) pay per click campaign PPC PPC ads ppc advertising PPC campaign PR press release press release distribution press releases press release writing Search Engine Optimisation (SEO) SEO SEO campaign SEO press releases SEO Tips Web Design Web Design Tips web development web marketing website design writing press releases
WP Cumulus Flash tag cloud by Roy Tanck and Luke Morton requires Flash Player 9 or better.
Recent Posts
How Deleted Ads Affect Quality Score
Web Design And Usability Testing
Take Care Of Your Affiliates
Crafting Your Emails
Blog Categories
Blog Archives
