About Pay Per Click (PPC)
How A New Website Will Affect Your PPC Campaign
(No Ratings Yet)Filed under: About Pay Per Click (PPC) by Laura @ 9:08 am
If you are launching a new website, this will have a major impact on your PPC account. In truth it can break your pay per click campaign. Launching a new website is a global change that has huge repercussions.
Over time you will naturally learn more about your audience, what engages them, how to provide a better user experience and how to maximize your conversion rates. With this your website will evolve. There may also come a time when your website needs to change its name or take a new URL. If you have looked into everything thoroughly and have an experienced PPC team to support you then this decision is likely to be a good one. Yet no matter how well prepared you are, there will be some bumps along the way.
The launch of a new website is a global change and will affect your performance quite severely.
Every PPC ad will need the display and destination URLs updating. This requires you to pause all your existing ads and launch new ones with the updated website information. Google AdWords will view these new ads as new submissions which means your Quality Score needs rebuilding.
Google AdWords then evaluates the website site or landing page. It can take time for this to happen.
Any global changes to a PPC campaign are flagged up. Search engines like to see slow, gradual changes which increase performance over time. By changing all the ads at once you can shock the system.
To get expert advice on how to manage global changes to PPC campaigns such as launching a new website contact us at Click Consult.
Related posts:
- Getting Your Quality Score Back on Track
Your Quality Score may become dented due to some major overhauls on the PPC account – perhaps you are launching a new website. There are times when this simply cannot be avoided but how do you get that account back on track? Take this time to optimise the account structure... - Yahoo is late again!?
Everyone is aware that Yahoo are second to Google in most respects; volume of search, volume of conversions, and second again for response times. You may think that this is a sly dig at the one time prevalent engine, but it all makes sense when you analyse why. Overture was... - Real Improvement to Google Quality Score Calculation
As a PPC campaign manager it is very pleasant to see Google make a change to Adwords that actually will help a PPC advertiser like myself with what seems like little gain for themselves. I feel that while Google are an excellent company at providing the best service to its... - Get the Right Start to Your PPC Campaign
When companies first consider using PPC as a form of marketing there is often an initial doubt of how successful a campaign would actually be and what sort of ROI it would generate. This frequently results in the company instead of using someone with some PPC experience setting up an... - Google Trademark Policy And The Advertiser
Earlier this year Google relaxed their approach to trademarks. This appeared to many that all trademarks were fair game for Google Adwords advertisers but this is not the case. The sole purpose of Google changing their policy was to take them out of the loop in trademark disputes. Trademarks have...
Tags: Google Adwords, Internet Marketing, online advertising, Pay Per Click (PPC), pay per click campaign, PPC, PPC campaign, Quality Score
Learn more about Pay Per Click.
Link to us
If you want to link to this blog, copy and paste the following HTML code to your website.
This entry was posted on Monday, December 7th, 2009 at 9:08 am. You can follow any responses to this entry through the RSS feed.
Responses to “How A New Website Will Affect Your PPC Campaign”
Leave a Reply
Search Blogs
Highest Rated Blogs
(5.00 out of 5)Improve Your PPC Conversion Rate By 62.5%
(5.00 out of 5)Get Rich Quick with PPC and the Cadbury’s Gorilla
(5.00 out of 5)What’s YOUR Conversion Rate?
(5.00 out of 5)The Plot To Kill Yahoo
(5.00 out of 5)Tag Cloud
About Affiliate Marketing affiliate basics affiliate campaign Affiliate Marketing affiliate marketing campaign Affiliate Marketing Strategy affiliate network affiliate program effective web design email advertising email campaign email lists Email Marketing email marketing campaign email newsletter email newsletters Internet Marketing online advertising online marketing online PR Online Press Release (PR) Online Press Release (PR) online press releases Pay Per Click (PPC) pay per click campaign PPC PPC ads ppc advertising PPC campaign PR press release press release distribution press releases press release writing Search Engine Optimisation (SEO) SEO SEO campaign SEO press releases SEO Tips Web Design Web Design Tips web development web marketing website design writing press releases
WP Cumulus Flash tag cloud by Roy Tanck and Luke Morton requires Flash Player 9 or better.
Recent Posts
Successful Affiliate Marketing
Email – The Marketer’s Friend
The ‘Newsworthy’ Test For Online Press Releases
Keyword Rich Domains
Blog Categories
Blog Archives
[...] Click Consult, we are experts in running successful pay per click campaigns.Share this on del.icio.usDigg this!Stumble upon something good? Share it on StumbleUponShare this [...]
[...] Good PPC landing pages do not distract users. Take away the left, right or top navigation from the PPC landing pages. Keep it simple with your company logo at the top of the page with a link to the homepage. [...]