Google Adwords
The Google Crunch
(1 votes, average: 5.00 out of 5)Filed under: Google Adwords by Dan @ 7:57 am
Talking about credit crunch has become very fashionable. Stock markets falls and rises, governments' intervention and pledges, more and more people in financial sector losing their jobs and liquidity crises are the main topic of the News and a grim reality of our lives.
Just 12 month ago financial giants seemed to be unstoppable in their quest for investments, lending and huge profits. Today, the careful use of a word “economical slowdown” is carefully replaced with the word “recession” and not only in US but around the world.
Google who first stepped an a stage around 10 years ago saw its market share and share price rocketing up, but in the last year despite an increase in a market share there was a consistent drop in share price.
Not surprisingly, Yahoo and MSN saw the same trend which on a ground of current events brings up only one question- is the world marketing network going to collapse?
There are first signs of slowdown as banks and property moguls pull out of their high cost PPC contracts as a first step of belt tightening tactics. And the worry is that many will follow…
Lack of funding and lack of spending may hit hard not only small but also big advertisers, for whom low levels of business could lead to staff redundancies and as a result to general downturn in economic conditions.
Some say that the crises will be over, but some warn that further reduction in Google's share price could be an indication of a collapse in global advertising that has not occurred since World War II and a reversal of the trend of ad dollars migrating online.
Related posts:
- Why do Google Ads get fewer Clicks?
According to comScore, a research firm, “in late February Google's 'paid clicks' had decreased by 7% during January, and were flat compared with the same month a year earlier”. But Eric Schmidt, Google CEO disagrees. He claims that its all has been planned & that “this dip in paid clicks... - Are Yahoo and MSN to Merge?
In one of his article (Icahn moves to replace Yahoo board, restart Microsoft talks) Rob Lever is discussing an issue of Carl Icahn's efforts to reopen merger talks between Yahoo and Microsoft. Is this merge going to be beneficial to any one of the companies? Yahoo is an old soldier... - Is Google a Definite Winner?
Google has surprised us again with its ability never to stand still. Once again it widened its software capacities to give advertisers better and more precise tools, such as Google Ad Planner and Google Trends for Websites. While MSN is still trying to create some sort of less or more... - Free – Risk Free – Traffic
Way back in March Google launched the PPA platform. After a huge amount of pressure form the advertisers, Google allowed the beta test to begin. Since then there has been relatively little discussion about the platform negative or positive. The idea behind the PPA platform is simple. Pay only for... - Will mobile beat the PC?
As we all know, marketing world has been fascinated by a battle between MSN & Google around Yahoo. Google claims that MSN's complete monopoly in software shouldn't be reinforced by increased share in online marketing. MSN's claims are around Google substantial online share (around 75% on average). Even a slight...
Learn more about Pay Per Click.
Link to us
If you want to link to this blog, copy and paste the following HTML code to your website.
This entry was posted on Monday, October 13th, 2008 at 7:57 am. You can follow any responses to this entry through the RSS feed.
Responses to “The Google Crunch”
Leave a Reply
Search Blogs
Highest Rated Blogs
(5.00 out of 5)Improve Your PPC Conversion Rate By 62.5%
(5.00 out of 5)Get Rich Quick with PPC and the Cadbury’s Gorilla
(5.00 out of 5)What’s YOUR Conversion Rate?
(5.00 out of 5)The Plot To Kill Yahoo
(5.00 out of 5)Tag Cloud
About Affiliate Marketing affiliate basics affiliate campaign Affiliate Marketing affiliate marketing campaign Affiliate Marketing Strategy affiliate network affiliate program effective web design email advertising email campaign Email Marketing email marketing campaign email newsletters Internet Marketing online advertising online marketing online PR Online Press Release (PR) Online Press Release (PR) online press releases Pay Per Click (PPC) pay per click advertising pay per click campaign PPC PPC ads PPC campaign PR press release press release distribution press releases press release writing Search Engine Optimisation (SEO) search marketing SEO SEO campaign SEO press release SEO press releases SEO Tips Web Design Web Design Tips web development web marketing website design writing press releases
Flash Player 9 or better.Recent Posts
Direct Or Network Affiliates
Advantages Of Affiliate Marketing
Bad Press Releases Have Big Impact
What Is Blue Hat SEO?
Blog Categories
Blog Archives
Today, Google is one of the biggest search engines that is being used all over the word, especially in USA. Thus most of the brands use Google for their online marketing.
I think Google will not be affected too much due to the recession and will recover its loss speedily. Also, the share price of Google will increase again.
Due to liquidity, many people are financially losing their job and are affected by recession. But this is not a long time slump.
Not only USA is affected by the Economical slowdown, but the entire world is also affected by it. And the main reason behind this economical slowdown or recession the liquidity in share market.
Not only USA is affected by the Economical slowdown, but the entire world is also affected by it. And the main reason behind this economical slowdown or recession the liquidity in share market.
America’s biggest bank, the Lehman Brothers, also got affected by this recession. People pulling back their investments from the share market are one of the biggest reasons of liquidity.