Google Adwords
Oi, Google! Leave my PPC Campaign Alone!
(No Ratings Yet)Filed under: Google Adwords by Dan @ 9:20 am
Do Google interfere with Pay-Per-Click (PPC) campaigns too much? Recently we had Automatic Matching, where Google takes it upon itself to show your ads for keywords not in your keyword list. We also have the three optimisers: 1) the 'CPA Optimiser' (Google alter your bids in order to achieve your conversion targets), 2) the 'Campaign Optimiser' (Google analyse your budget, keywords, ad text and landing page and create a customised proposal for your PPC campaign) and 3) the 'Website Optimiser' (Google constantly re-jig your website landing pages to find out which work best). Most annoyingly of all, Google overrides the way you segregated your ad groups with their 'Ghost Ads'. These are ads that break out of their ad group to show for other ad group keywords, whether they are related or not.
As a PPC Account Manager, it seems that Google is trying to put me out of a job! Obviously it is in Google’s interests to help advertisers as much as possible and to make their PPC campaigns successful. This way, they will continue to advertise on Google and make the company money. However, the cynic in me thinks that a lot of these meddling tools push the money making agenda too far. For example, every Google account is automatically opted into Automatic Matching – it is not optional. This is something that spends more of your money by adding keywords you never asked for and most clients I speak to had never heard of it. Indeed, when Google launched this important feature, they didn’t exactly scream it from the rooftops.
This said, I feel there is a broader point to make here. For me, Google is doing too much and making people lazy when it comes to managing their PPC campaigns. As Google do more and more things for you, people won’t take the time to learn about PPC advertising and what does and doesn’t make it work. They will simply switch everything to Google autopilot and put their feet up. But when things go wrong, when the conversions dry up and cost per conversion rockets, these people won’t have the slightest clue what to do. Unless of course Google come up with yet another interfering beta … a PPC Panic Button!
Related posts:
- Coming soon to a PPC campaign near you…Automatic Matching!
The latest Pay-Per-Click (PPC) beta to be rolled out by Google is Automatic Matching. On June 3rd 2008, your PPC campaign will be automatically opted into this feature….so what's it all about? Automatic matching is designed to show your ads for keywords you may have missed. Google scans ads, keywords,... - Google Affiliate Network kills PPA Campaigns
PPA campaigns will stop running in the last week in August. The PPA campaigns will be removed from the account in the last week in October, therefore any data that you have built up will also be removed. The whole purpose of the PPA is to drive conversions at the... - 3 Click Consult tips for PPC Landing Pages
When building PPC campaign I usually spend most of my time getting the campaign structure right to gain a high quality score. Having ad groups that are heavily themed with maximum similarities between keywords and ads will produce a better quality score. However landing pages can affect quality score just... - What is Google Quality Score?
It has always been known to everyone within the world of pay per click, but one thing that has really struck me this week while managing my client's accounts is just how much grey area surrounds quality score. First let's look at a brief version of Google's explanation of Quality... - 10 Very Minor Grumbles About Yahoo! & MSN
If I was God, here are 10 slightly annoying, time-consuming things I would change about Yahoo! and MSN right away: 1. On Yahoo!, there is no way to find out the average position of your ads at an ad group level. You have to click on every ad group individually...
Learn more about Pay Per Click.
Link to us
If you want to link to this blog, copy and paste the following HTML code to your website.
This entry was posted on Friday, June 27th, 2008 at 9:20 am. You can follow any responses to this entry through the RSS feed.
Leave a Reply
Search Blogs
Highest Rated Blogs
(5.00 out of 5)Improve Your PPC Conversion Rate By 62.5%
(5.00 out of 5)Get Rich Quick with PPC and the Cadbury’s Gorilla
(5.00 out of 5)What’s YOUR Conversion Rate?
(5.00 out of 5)The Plot To Kill Yahoo
(5.00 out of 5)Tag Cloud
About Affiliate Marketing affiliate basics affiliate campaign Affiliate Marketing affiliate marketing campaign Affiliate Marketing Strategy affiliate network affiliate program effective web design email advertising email campaign Email Marketing email marketing campaign email newsletters Internet Marketing online advertising online marketing online PR Online Press Release (PR) Online Press Release (PR) online press releases Pay Per Click (PPC) pay per click advertising pay per click campaign PPC PPC ads PPC campaign PR press release press release distribution press releases press release writing Search Engine Optimisation (SEO) search marketing SEO SEO campaign SEO press release SEO press releases SEO Tips Web Design Web Design Tips web development web marketing website design writing press releases
Flash Player 9 or better.Recent Posts
Direct Or Network Affiliates
Advantages Of Affiliate Marketing
Bad Press Releases Have Big Impact
What Is Blue Hat SEO?
Blog Categories
Blog Archives
