Google Adwords
Human Resources Management at Google: Revealed!
(No Ratings Yet)Filed under: Google Adwords by Geoff @ 4:01 pm
Ever wondered how, despite the success of Google's search engine, how they can afford to employ all the staff that they do? Ever wondered how Google maintain and increase their success they have but always increasing the staff?
Google reportedly have 16,000 staff worldwide, management of these staff can not be easy. To make the most of all these staff, how do you do it? You want to employ quality, but people in management know that the higher the calibre of staff the harder the management associated. It does also involve a different psychological approach.
Google were worth $154 billion in the middle of 2007 and I haven’t seen the recent stats but I am sure this is higher. Google can’t make any money without the sponsored listings, or PPC. Pay Per Click first started on GoTo.com which became Overture and then Yahoo, but Google have made a phenomenal killing from this. Obviously they have the best search engine but they need to have quality sponsored listings to make money. Quality of staff have made this happen and because of it even the cleaners at the Googleplex are millionaires through their shares in the company!
If you ever have the chance to go to Google offices it is an experience. The offices are laid out in such as way you thought you were dining at the Google version of the feng shui Chinese restaurant, the only difference being you are sitting in a Google branded version. Every little detail is focused on the Google brand, like the chairs, the computers, the rooms, wallpaper and the carpets. The funky part, from a visitor’s perspective, is the computer screens on the walls with live Google searches; edited of course!
All the staff are really friendly and really professional. Each one has come from a degree background and has excelled within their search job before coming to Google. Many people across the search marketing industry are sort after by Google and attempts are made to poach them. Google wants to grow with quality of staff so why not. With all these high quality staff coming in this can cause issues. For most new Google employees they come from a background where they are integral part of the company to being very equal with other colleagues. Not good for egos and it does cause an HR dilemma to manage expectations.
If you are an important person with a company then you have to feel important as well. Managing this importance is a difficult management technique for managers but also for HR staff, and there is a lot of psychology involved with it. The main technique is making everyone within the company entrepreneurs, but covered by a protective umbrella. This way the staff can develop, develop the business and get recognition for it. This argument between entrepreneurial versus bureaucratic is a very real dilemma and one which halts the advances the development of many SMEs today.
Google is great for gaining talented staff but nurturing it and making it grow is a very difficult task altogether. The management and HR at Google do need to take a lot of praise as it is because of these leaders that they are where they are today.
Related posts:
- A higher percentage of searchers will click on PPC ads than the natural listings:
Recent press articles reveal that only 20% of searchers will click on the PPC links. This is astounding to think that this is true considering the amount of money that the top three search engines make from the links. However I must admit that before I worked in search I... - Google’s Product Manager deals in Real Estate: is this ethical?
Google's Product Manager, Tom Leung from Seattle, is responsible for the new developments that occur on the Google platform, involving Adwords, Web Optimiser and Analytics. However, despite his seniority within the search giant, he and his wife Wendy run a real estate business at www.wendyinseattle.com. With Tom's inside knowledge of... - Don’t Neglect Yahoo and MSN in your PPC Campaigns
Everyone who knows anything about PPC and SEM knows that Google is the 'Daddy'. Google boasted over 70% share of US searches in July and has had over 85% share in UK searches for some time, they are also pulling away with ever increasing statistics being recorded. As such any... - Pay Per Click – the Changing Face of Google Quality Score
Google recently announced that they are changing the way their algorithm awards quality score to your pay per click account. There are 3 main changes which are occurring to the current system: Firstly there will no longer be a static per keyword quality score. Ad quality will now be evaluated... - PPC and US Elections
USA is the largest world consumer and producer, as many say “if America sneezes, the whole world getting a cold”. Future political and economical developments that this country may follow are extremely important, especially taking in consideration the wars in Iraq & Afghanistan, high oil prices and climate change issues....
Learn more about Pay Per Click.
Link to us
If you want to link to this blog, copy and paste the following HTML code to your website.
This entry was posted on Friday, February 22nd, 2008 at 4:01 pm. You can follow any responses to this entry through the RSS feed.
Leave a Reply
Search Blogs
Highest Rated Blogs
(5.00 out of 5)Improve Your PPC Conversion Rate By 62.5%
(5.00 out of 5)Get Rich Quick with PPC and the Cadbury’s Gorilla
(5.00 out of 5)What’s YOUR Conversion Rate?
(5.00 out of 5)The Plot To Kill Yahoo
(5.00 out of 5)Tag Cloud
About Affiliate Marketing affiliate basics affiliate campaign Affiliate Marketing affiliate marketing campaign Affiliate Marketing Strategy affiliate network affiliate program effective web design email advertising email campaign Email Marketing email marketing campaign email newsletters Internet Marketing online advertising online marketing online PR Online Press Release (PR) Online Press Release (PR) online press releases Pay Per Click (PPC) pay per click advertising pay per click campaign PPC PPC ads PPC campaign PR press release press release distribution press releases press release writing Search Engine Optimisation (SEO) search marketing SEO SEO campaign SEO press release SEO press releases SEO Tips Web Design Web Design Tips web development web marketing website design writing press releases
Flash Player 9 or better.Recent Posts
Direct Or Network Affiliates
Advantages Of Affiliate Marketing
Bad Press Releases Have Big Impact
What Is Blue Hat SEO?
Blog Categories
Blog Archives
