Google Adwords
Google Checkout vs. PayPal
(No Ratings Yet)Filed under: Google Adwords by Nick @ 5:00 pm
Since last summer Google has introduced a new checkout, which originally has been available in the US, but was launched in the UK on 13/04/07.
Google claims that it was designed to improve user experience and that thousands of retailers and millions of shoppers had been using the service since its US launch.
Google Checkout allows online shoppers to enter their payment details once, and then use their Google login to pay at all participating sites. They also have an option to hide their card details and e-mail address from online retailers and view their transaction history through one page.
Online retailers can benefit from Google checkout as well as its available for both AdWords and non AdWords users. Set-up itself costs nothing and there are no ongoing monthly charges – even transactions are free until 2008.
For those who are using AdWords there are benefits as well as Google is offering to process £10 of a retailer's sales for free for every £1 the retailer spends on AdWords.
Web traders will also find it easy to integrate into an existing shopping-cart system, and “Buy Now” buttons can be added to any page with a little HTML editing. Invoices can be submitted via email with payments processed in a single transaction for the full amount, or split into several smaller transactions – something that is not easily achieved when using rival services.
Conclusions:
Since Google Checkout launched last month, many tongues wagged that it would slaughter PayPal.
Yet these digital payment services are different beasts that cater to different needs. Both provide a secure way to shop, with policies that refund your money in case of fraud.
Last year eBay, which owns PayPal, banned its users from selling goods using Google Checkout as many claimed, simply to protect
PayPal.
PayPal's fine print is more complicated than Google Checkout's, but PayPal offers a wider variety of services for shoppers and businesses to exchange funds. Only PayPal lets shoppers transfer money to or from bank accounts in addition to credit and debit cards, and PayPal is the only way to go if you're shopping around the world.
The Google Checkout shopping cart icon will likely be popping up more frequently within text ads while PayPal's user base is 100 million strong, while Google Checkout is just getting off its feet.
Related posts:
- Online Payment Methods
The options for receiving online payments have been expanding. Gone are the days when an dedicated payment gateway is needed, now online payment accounts are the accepted norm. Both systems are very similar in the service and style. The Customer & the Retailer have specific online accounts that monies are... - Choosing Shopping Cart Software
If you're managing your own e-commerce based website then you will need to make a decision of which shopping cart software best suits your needs. A good shopping cart allows for the display and sale of multiple items categorised so that visitors find it easy to navigate to the items... - Google Email phishing Scam Attack
Over Easter, many adwords advertisers opened their inbox to find Easter gifts from Google. Card payment failures, disapproved ads and payment details requiring updates all appeared to flood in while we were having Easter dinner. Quickly, details were checked and links were clicked as PPC advertisers panicked at the though... - 10th December 2007: Highest peak for Online purchases
In the run up to Christmas, it is reported that today, Monday 10th December 2007, is the highest day for online trading. More purchases will be made today than any other day during the year, and estimates show that a total of £370 million will be spent online in the... - 10th December 2007: Highest peak for Online purchases
In the run up to Christmas, it is reported that Monday 10th December 2007, is the highest day for online trading. More purchases will be made on that day than any other day during the year, and estimates show that a total of £370 million will be spent online in...
Learn more about Pay Per Click.
Link to us
If you want to link to this blog, copy and paste the following HTML code to your website.
This entry was posted on Thursday, December 20th, 2007 at 5:00 pm. You can follow any responses to this entry through the RSS feed.
Responses to “Google Checkout vs. PayPal”
Leave a Reply
Search Blogs
Highest Rated Blogs
(5.00 out of 5)Improve Your PPC Conversion Rate By 62.5%
(5.00 out of 5)Get Rich Quick with PPC and the Cadbury’s Gorilla
(5.00 out of 5)What’s YOUR Conversion Rate?
(5.00 out of 5)The Plot To Kill Yahoo
(5.00 out of 5)Tag Cloud
About Affiliate Marketing affiliate basics affiliate campaign Affiliate Marketing affiliate marketing campaign Affiliate Marketing Strategy affiliate network affiliate program effective web design email advertising email campaign email lists Email Marketing email marketing campaign email newsletter email newsletters Internet Marketing online advertising online marketing online PR Online Press Release (PR) Online Press Release (PR) online press releases Pay Per Click (PPC) pay per click campaign PPC PPC ads ppc advertising PPC campaign PR press release press release distribution press releases press release writing Search Engine Optimisation (SEO) SEO SEO campaign SEO press releases SEO Tips Web Design Web Design Tips web development web marketing website design writing press releases
WP Cumulus Flash tag cloud by Roy Tanck and Luke Morton requires Flash Player 9 or better.
Recent Posts
Finding A Standard Format For PRs
More Ways To Get One Way Links
Getting A Winning Quality Score
Accessibility Matters In Web Development
Blog Categories
Blog Archives
5iqt680osgcy4k3l