Google Adwords
Freshen Up Your PPC Campaigns
To keep your PPC campaigns fresh and up to date it’s important to keep updating and adding keywords. This will keep you ahead of the game in your market place but a word of warning – it sounds easier to do than it actually is and maintaining momentum can be a challenge. Very quickly you can find that you are duplicating keywords and losing focus on your services and products. It's easy to wander away from relevant keywords so here are some ways you can maintain concentration: Google’s Keyword Suggestion Tool The Keyword Suggestion Tool can be found in the AdWords Tool section. The suggested keywords are generated from data that has been built up from past Google searches. They are just suggestions so keep your website and its products and services in mind at all times so you don’t include something needlessly. The aim should be converting leads so needless amounts of traffic with low conversion rates should be avoided. Search Query Reports in Adwords A search query report shows which searches led to a minimum of one click on an advert. If your campaign is heavy in broad matching they can be useful. Aim to have your top keywords exactly matched to reduce the CPC and increase the Quality Score. You can also identify irrelevant traffic and also reduce irrelevant impressions. Google Insights This tool allows you to examine trends in your keywords and also provides extra information such as breakout keywords and the percentage number of searches carried out over a month. At Click Consult, we help keep our client’s pay per click campaigns ahead of the competition.
Tags: Google Adwords, Internet Marketing, keyword suggestion tool, online advertising, Pay Per Click (PPC), pay per click campaign, PPC, PPC campaign, Quality Score
How A New Website Will Affect Your PPC Campaign
If you are launching a new website, this will have a major impact on your PPC account. In truth it can break your pay per click campaign. Launching a new website is a global change that has huge repercussions. Over time you will naturally learn more about your audience, what engages them, how to provide a better user experience and how to maximize your conversion rates. With this your website will evolve. There may also come a time when your website needs to change its name or take a new URL. If you have looked into everything thoroughly and have an experienced PPC team to support you then this decision is likely to be a good one. Yet no matter how well prepared you are, there will be some bumps along the way. The launch of a new website is a global change and will affect your performance quite severely. Every PPC ad will need the display and destination URLs updating. This requires you to pause all your existing ads and launch new ones with the updated website information. Google AdWords will view these new ads as new submissions which means your Quality Score needs rebuilding. Google AdWords then evaluates the website site or landing page. It can take time for this to happen. Any global changes to a PPC campaign are flagged up. Search engines like to see slow, gradual changes which increase performance over time. By changing all the ads at once you can shock the system. To get expert advice on how to manage global changes to PPC campaigns such as launching a new website contact us at Click Consult.
Tags: Google Adwords, Internet Marketing, online advertising, Pay Per Click (PPC), pay per click campaign, PPC, PPC campaign, Quality Score
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