About Pay Per Click (PPC)
Getting Your Quality Score Back on Track
(No Ratings Yet)Filed under: About Pay Per Click (PPC) by Laura @ 9:11 am
Your Quality Score may become dented due to some major overhauls on the PPC account – perhaps you are launching a new website. There are times when this simply cannot be avoided but how do you get that account back on track?
Take this time to optimise the account structure by creating tighter ad groups and using more relevant and focused ad text. This should attract higher click-throughs. Review these changes every couple of weeks before you launch your new website or make the restructure changes. The aim is to make these changes gradually.
If you are launching a new website, you need to pause old ads and write new ones. Even if the old ads are paused, AdWords will still acknowledge their presence and this will aid the re-build of your quality score. So, rather than changing your existing ads, pause them and write new ones.
If you require increased search volume, carry out keyword research to add new terms. Again, do this well in advance of the launch.
You can also temporarily increase your keyword bids. Your ad position is going to drop so by increasing bids you can increase volume and, for a time, increase the click-through rate. However Google is aware of this tactic and will take this into account when assessing a Quality Score.
Be patient. It will take a little time for the account to readjust and gain back its Quality Score.
To help you through challenges with your PPC account contact Click Consult.
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- How A New Website Will Affect Your PPC Campaign
If you are launching a new website, this will have a major impact on your PPC account. In truth it can break your pay per click campaign. Launching a new website is a global change that has huge repercussions. Over time you will naturally learn more about your audience, what... - How Deleted Ads Affect Quality Score
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Tags: google, Internet Marketing, online advertising, Pay Per Click (PPC), pay per click advertising, pay per click campaign, PPC, PPC campaign, Quality Score
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This entry was posted on Friday, November 27th, 2009 at 9:11 am. You can follow any responses to this entry through the RSS feed.
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