Content / Search Advertising
Making The Most Of The Google Content Network
The Google content network distributes your pay per click ads. Unlike a search network, these ads are not triggered by the individual keywords. Instead, the keywords are reviewed by Google within each ad group and a general theme or topic is identified. Within the AdSense or content network each website has also been reviewed and a theme or topic allocated to them. The theme or topic of your ad is then matched to themes and topics within these websites and your ads then appear. Using overall themes means that you don’t have to use highly-focused keywords. Ad groups are more general. However it may be time to take a new approach. You could take ten or less keywords and structure the ad groups similar to a search network structure. By creating more ad groups within each campaign you’ll be creating more themes and this in turn will match you to more websites within the Content network. This should ensure you have greater reach and bigger volume. By choosing this method you can increase all your stats, but beware that you are likely to also increase your cost per lead. By restructuring you will create more volume but you will also need more optimisation. The need for more optimisation is to control one of the downsides to this method – you may get ads appearing on less relevant sites or those that don’t perform as well. To avoid this make sure you routinely run reports and remove poor performing sites. Also take time to optimise your ad texts within each ad group. At Click Consult, we are experts in running successful pay per click campaigns.
Tags: Internet Marketing, online advertising, pay, Pay Per Click (PPC), pay per click adverts, pay per click campaign, PPC, PPC campaign
Trigger action in your target market with PPC ads
The popularity of pay per click advertising has risen greatly in the last few years. Everyone from the giant corporations, e-commerce outlet and your local deli is making use of PPC. People find it the fastest way to promote their products and build brand awareness for their businesses, often whilst working alongside other internet marketing strategies like SEO. Now, launching a pay per click campaign can become a great marketing tool, but only if you know what you are doing. Otherwise you will have your profits clicked away. Thus, before you start out on a PPC campaign, you must understand how to use it. This means you have to be able to write good pay per click ads if you want positive results. Make your market take notice Always keep this through in the back of your mind while you write your PPC ad; people are going to click on your ad through the words they read. At the time they read your PPC ad, they don’t know what all the benefits you are offering them. They must make the decision to click through purely on what you had written in your ad. Your headline must immediately target your specific audience. If you sell umbrellas and raincoats, make sure your readers know you are not selling beach parasols. Encourage readers to click through by showing them a benefit of your products in your ad. The URL you use must contain words that your target market understands or it can confuse them. You have very little space in a PPC ad; you have to use it wisely to trigger your target audience to click through. It is not impossible to write good PPC ads that bring your target audience to your website, but you may find that you save time and stress by using a good PPC agency to run your campaign for you.
Tags: Pay Per Click (PPC), PPC, PPC adverts, PPC campaign, PPC target market
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