Comments on: The PPC Guy Who Saw The Credit Crunch Coming In September 2007 http://www.clickconsult.com/Internet-Marketing-Blog/pay-per-click/about-pay-per-click-ppc/the-ppc-guy-who-saw-the-credit-crunch-coming-in-september-2007.html Just another WordPress weblog Fri, 12 Mar 2010 07:04:17 +0000 http://wordpress.org/?v=2.9.1 hourly 1 By: ppcmanchester http://www.clickconsult.com/Internet-Marketing-Blog/pay-per-click/about-pay-per-click-ppc/the-ppc-guy-who-saw-the-credit-crunch-coming-in-september-2007.html/comment-page-1#comment-3461 ppcmanchester Thu, 11 Dec 2008 10:37:15 +0000 http://www.clickconsult.com/Internet-Marketing-Blog/?p=1301#comment-3461 Nice post. Finance keywords have definitely gone down in price, as to the most expensive keyword ever - "IVA" is certainly up there. One point you raise... "At the time, I just couldn’t understand it. There was no logic to it. The more debt you were in; the more financial service companies were willing to pay for your clicks" This is because the reward for the advertiser is so great and the conversion rate so high. If I am looking for an average mortgage and I am good creditor I have a large choice over who I choose to borrow from - therefore the compulsion to convert is lower and I will shop around. A person seeking an IVA will be more keen to resolve the situation quickly and will have less choice over who lends them capital. Also the commission for the advertisers is very high. I aagree with the notion that lending more money to people who owe exuberant amounts of money is counter intuitive and unproductive. I wrote a post about high CPC's here that might interest you... http://www.ppcmanchester.co.uk/index.php/2008/11/the-most-7-expensive-ppc-keywords/ Nice post. Finance keywords have definitely gone down in price, as to the most expensive keyword ever – “IVA” is certainly up there.

One point you raise…

“At the time, I just couldn’t understand it. There was no logic to it. The more debt you were in; the more financial service companies were willing to pay for your clicks”

This is because the reward for the advertiser is so great and the conversion rate so high. If I am looking for an average mortgage and I am good creditor I have a large choice over who I choose to borrow from – therefore the compulsion to convert is lower and I will shop around. A person seeking an IVA will be more keen to resolve the situation quickly and will have less choice over who lends them capital. Also the commission for the advertisers is very high.

I aagree with the notion that lending more money to people who owe exuberant amounts of money is counter intuitive and unproductive.

I wrote a post about high CPC’s here that might interest you…

http://www.ppcmanchester.co.uk/index.php/2008/11/the-most-7-expensive-ppc-keywords/

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