Click Consult - Internet Marketing

About Pay Per Click (PPC)

PPC Click Fraud

(No Ratings Yet)

Filed under: About Pay Per Click (PPC) by Mike @ 12:42 pm

If you're new here, you may want to subscribe to our RSS feed. Thanks for visiting!

PPC Click Fraud is the action of somebody clicking on your ads despite having no intention of visiting your site or making a purchase; the reasons for doing so can vary, but the end result is that it costs you money while delivering absolutely no financial benefit from your PPC advertising. In reality there is very little you can do yourself to protect against click fraud except ensure that the PPC advertising network you work with is proactive and reactive in its action against click fraud.

It is possible to use your own tracking code on your web pages allowing you to track information regarding the traffic that is delivered by your PPC ads. This may highlight some pattern behind clicks that you believe to be partaking in click fraud and you can then report this potential fraud to Google, Overture, or any other network you are using. All the major networks offer some form of protection against click fraud because they recognise that it is a major problem that could also cost them their reputation as well as you your money.

There are two main reasons that people click on ads in this way – their own financial gain and your financial loss. Competitors may click on competitor’s ads in order to cost them money and even deter them from competing for the same high volume keywords. Also, publishers that display your ads on their own sites (if you have signed up for this increased exposure) may attempt to earn themselves extra revenue by clicking on your links as displayed on their own website.

Learn more about Pay Per Click.

This entry was posted on Monday, November 17th, 2008 at 12:42 pm. You can follow any responses to this entry through the RSS feed.

Responses to “PPC Click Fraud”

  1. Dan - Google Adwords Manager Says:

    I’ve enjoyed using performancing analytics… you can view each click ip address, time of day, in real time. I’ve used this to catch click fraudsters. I see the isp and send off an email with a screenshot, and ask the isp to warn their client of committing fraud. That seems to have prevented competitors from going click happy on our clients ads.

  2. Lewis Says:

    PPC click fraud is action of somebody clicking your ads but no intention to visit your site. Loss is incurred in advertising ad PPC. Some criteria include web pages allowing to track information regarding traffic that is delivered by your PPC ads.

  3. Ryan Says:

    PPC click fraud has some negative aspect as it make loss to ads. It is possible to devise tracking criteria on own web page for traffic return.

  4. Dont Be Tempted To Go The Route Of Click Fraud When Using PPC Marketing - About Pay Per Click (PPC) - Click Consult Internet Marketing Blog Says:

    [...] to our RSS feed. Thanks for visiting!When using PPC marketing it may be tempting to employ click fraud methods. After all you are getting rid of competition to increase your web presence. You can obtain [...]

  5. Cracking Down On Click Fraud - Pay Per Click (PPC) Management - Click Consult Internet Marketing Blog Says:

    [...] for visiting!When you decide to make use of PPC marketing one of the things you may encounter is click fraud. This is the non-legit clicks generated from competing companies or from “hitbots” [...]

Leave a Reply

Search Blogs

Highest Rated Articles

Recent Posts

Blog Categories

Affiliate Marketing
About Affiliate MarketingAffiliate Marketing Glossary
Affiliate Marketing ManagementAffiliate Marketing Networks
Affiliate Marketing ProgramsAffiliate Marketing Reporting
Affiliate Marketing Set UpAffiliate Marketing Strategy

Audio Podcasts

Click Consult Press Releases

Email Marketing
About Email MarketingEmail Marketing Creation
Email Marketing GlossaryEmail Marketing Management
Email Marketing Reporting

General Industry Blogs
Internet Marketing

Online Press Release (PR)
About Online Press Releases (PR)Online Press Release (PR) Glossary
Online Press Release (PR) ManagementOnline Press Release (PR) Reporting
Online Press Release (PR) Writing

Pay Per Click (PPC)
About Pay Per Click (PPC)Content / Search Advertising
Google AdwordsMicrosoft adCenter
Pay Per Click (PPC) GlossaryPay Per Click (PPC) Management
Pay Per Click (PPC) PoliciesQuality Score
Yahoo! Search Marketing

Search Engine Optimisation (SEO)
About Search Engine Optimisation (SEO)Off Page Search Engine Optimisation
On Page Search Engine OptimisationSearch Engine Optimisation Glossary
Search Engine Optimisation SubmissionsSEO Tips

Video Podcasts

Web Design
About Web DesignContent Management Systems
Web Design GlossaryWeb Design Tips
Web Hosting

Blog Archives

April 2009 March 2009
February 2009 January 2009
December 2008 November 2008
October 2008 September 2008
August 2008 July 2008
June 2008 May 2008
April 2008 March 2008
February 2008 January 2008
December 2007 November 2007
Click Consult Resource Centre for PPC, SEO and Internet Marketing
Click Consult TV - Internet Marketing Blog
W3C XHTML Valid W3C CSS Valid W3C WAI  Internet Marketing RSS Feed for Click Consult