About Pay Per Click (PPC)
How Easy is it to Set up your Pay Per Click Bids
(No Ratings Yet)Filed under: About Pay Per Click (PPC) by Dan @ 10:19 am
You need to first setup your advertisements on your chosen site and then buy a ‘credit balance’ or a reserve for each one. You then allocate bid amount for each one. You can set up as many as you like.
The bid amount determines where the advertisement will be placed on the page and when it will be displayed along with other advertisements in search engine listings. The higher the bid, the closer the advertisements is placed to the top of the page.
Each time someone clicks on your advertisement from the search page, the set bid amount is deducted from your reserve.
When the balance in your reserves reaches a pre-determined amount, you will be sent an automatic email advising you to replenish your funds. You may want to set a daily limit to the amount of times advertisements can be clicked so as not to drain your reserve too quickly.
PPC Bid Options
There are several options available which will help you set up your PPC bids.
Started or Closed bids. Current Bid Amount, but this must be greater than 0 in order to use this option. Maximum Total Bid Amount option will automatically close the bidding when maximum credits have been reached.
The last is Maximum Bid Amount. What this does is stop the bidding once a pre-set number of bids have been reached. This will stop the bidding, but not close the bidding.
Software packages are available which will help you set up your PPC bid. They are designed to help you bid on the placement of your advertisement so that it will appear higher up in search engine results. They also offer pre-programmed tables for easy insertion of text and offer a host of management tools and reporting tools.
Related posts:
- Determining Your PPC Cost Per Click
In PPC advertising, you need to set a maximum bid that you are willing to pay per click. This total bid price will help determine the position of your ad although in most cases it won't be necessary to pay this figure. Various factors determine the actual amount you pay,... - PPC Glossary Terms: Bid Price
When establishing a PPC campaign, the advertiser is required to set their maximum bid price for each individual campaign. This can be done according to a preconceived value per visitor or it can be done so that your ad is guaranteed to reach a certain position within the sponsored advertisement... - Google fully launches Placement Targeting to replace Site Targeting
What is it? Site Targeting is now out of Beta testing and is available to all advertisers. With the launch of CPC bidding, you can not only pick the placements where your ads appear, but you can also select the bidding option that best matches your clients' needs. For instance,... - Google Cost Per Clicks Keep Rising
Google announced their profit for the first quarter have increased by 30% to $5.19Bn. A huge amount in anyone's eyes but is it well deserved? This boost in profits has been assisted by the innovations in the Google Apps systems and no doubt helped by the push of sponsored links... - The Language Of Pay Per Click Marketing Clarified
The click to pay marketing is an industry full of jargon and buzzwords. These can be totally confusing to a prospective client and if you do not understand the major short forms used, you will be unable to gauge how effective your campaigns and if you are making any profit...
Learn more about Pay Per Click.
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