About Pay Per Click (PPC)
Freshen Up Your PPC Campaigns
To keep your PPC campaigns fresh and up to date it’s important to keep updating and adding keywords. This will keep you ahead of the game in your market place but a word of warning – it sounds easier to do than it actually is and maintaining momentum can be a challenge. Very quickly you can find that you are duplicating keywords and losing focus on your services and products. It's easy to wander away from relevant keywords so here are some ways you can maintain concentration: Google’s Keyword Suggestion Tool The Keyword Suggestion Tool can be found in the AdWords Tool section. The suggested keywords are generated from data that has been built up from past Google searches. They are just suggestions so keep your website and its products and services in mind at all times so you don’t include something needlessly. The aim should be converting leads so needless amounts of traffic with low conversion rates should be avoided. Search Query Reports in Adwords A search query report shows which searches led to a minimum of one click on an advert. If your campaign is heavy in broad matching they can be useful. Aim to have your top keywords exactly matched to reduce the CPC and increase the Quality Score. You can also identify irrelevant traffic and also reduce irrelevant impressions. Google Insights This tool allows you to examine trends in your keywords and also provides extra information such as breakout keywords and the percentage number of searches carried out over a month. At Click Consult, we help keep our client’s pay per click campaigns ahead of the competition.
Tags: Google Adwords, Internet Marketing, keyword suggestion tool, online advertising, Pay Per Click (PPC), pay per click campaign, PPC, PPC campaign, Quality Score
Be A Success Internationally With PPC
If your PPC campaign is targeting other countries then there are some steps you can take to ensure everything runs smoothly. The key is to target according to location on the campaign level and keep the following pointers in mind: PPC ads targeting a specific country are targeting that specific country’s Google domain name extension. This means for example ads targeting Canada will be shown on www.google.ca. However make sure you are aware that your language settings must match your target user’s preferences in order to show. The IP address is also relevant and if a searcher is situated in Canada. By searching on Google you will see ads that are targeted towards Canada. When targeting an international audience you need to pay attention to your language setting. Google users set a default language setting. If they leave the language preference blank then the Google domain language setting is used. A way of explaining this is to imagine you are targeting Spanish users. However your language setting is defaulted to English so it’s likely a high percentage of traffic will be coming in from web users who have a Spanish IP address but are using Google. If you choose Spanish as a language then the traffic you get will be from Google.com and Google.es. With the web now opening channels into international markets it has become important to understand how best to utilise PPC within these parameters. At Click Consult we have years of experience in honing pay per click campaigns and ensuring clients get the best results.
Tags: Internet Marketing, online advertising, Pay Per Click (PPC), pay per click advertisements, pay per click campaign, PPC, PPC ads
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