Pay Per Click (PPC)
Using Ad Group Separation To Identify Your Target Audience
Although you’ll never get relevant PPC traffic from all your keywords there will be times when a broader keyword surprises by converting. This can happen when the keyword is matched to a site holding an audience that doesn’t exactly fit your normal profile but still returns you some excellent results. An example of this would be if your business was a fashion design school and you were using keywords such as ‘fashion designing’ and ‘fashion design’ in the ad groups. These are likely to show your ad on fashion advice websites, fashion design game sites, and anything else related to fashion design and fashion. These may or may not convert well for your ad but its still worth introducing these types of keyword to your pay per click campaigns as the audiences on these sites may prove to be a suitable audience in the long term. By testing these keywords you can inadvertently discover new target audiences that respond well to your ads. It is also a good idea to separate the above types of keywords from others, such as ‘fashion design college’ and ‘fashion design school’, as Google recognises them as different things and they will attract different sites. There have been some new options for predetermined audience targeting, which are available for some PPC advertisers now. These help you to target specifically the audience you seek rather than relying on a complicated algorithm to match keywords to sites with relevant content. At Click Consult we have an expert team who can help you to develop winning PPC campaigns.
Tags: getting traffic from PPC, keyword traffic PPC, pay per click campaign, target specific audience
Maximising Site Relevancy
The game of reducing your Google content network costs, whilst maximising relevancy can be one of highs and lows. There are definite trade-offs. There are times when lack of relevancy is worth it for the wider exposure it provides. Google is doing a great deal to ensure relevancy but in the meantime, as a PPC advertiser there are many things you can put into place to minimise any unpleasant surprises. Use ad groups like keywords when targeting contextually Google often recommends using many small, tightly-themed ad groups to increase the level of relevancy when site matching. This best practice has other benefits, and currently there is no means to get data for the content network at the level of keyword. Use multiple ad groups If you set up multiple ad groups using well-related keywords, they will function within pay per click accounts in the same way a keyword would. This will allow you to pause the ad groups and amend the bid on a more detailed level than when using large ad groups. This is handy when you are working to reduce expenditure on ad groups or keywords that match poorly on a contextual level, or with those that have an undesirable CPL. In a larger ad group you will struggle to isolate the keywords that are matching the ads to irrelevant sites and this can make managing budgets very difficult. At Click Consult we are experts in PPC campaigning and can help you to develop profitable accounts to get the most out of your budgets.
Tags: about PPC, ad groups, pay per click strategy, using PPC for internet marketing
Search Blogs
Highest Rated Blogs
(5.00 out of 5)Improve Your PPC Conversion Rate By 62.5%
(5.00 out of 5)Get Rich Quick with PPC and the Cadbury’s Gorilla
(5.00 out of 5)What’s YOUR Conversion Rate?
(5.00 out of 5)The Plot To Kill Yahoo
(5.00 out of 5)Tag Cloud
About Affiliate Marketing affiliate basics affiliate campaign Affiliate Marketing affiliate marketing campaign Affiliate Marketing Strategy affiliate network affiliate program effective web design email advertising email campaign Email Marketing email marketing campaign email newsletters Internet Marketing online advertising online marketing online PR Online Press Release (PR) Online Press Release (PR) online press releases Pay Per Click (PPC) pay per click advertising pay per click campaign PPC PPC ads PPC campaign PR press release press release distribution press releases press release writing Search Engine Optimisation (SEO) search marketing SEO SEO campaign SEO press release SEO press releases SEO Tips Web Design Web Design Tips web development web marketing website design writing press releases
Flash Player 9 or better.Recent Posts
Direct Or Network Affiliates
Advantages Of Affiliate Marketing
Bad Press Releases Have Big Impact
What Is Blue Hat SEO?
Blog Categories
Blog Archives
