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Advantages Of Internet Marketing Over Traditional Marketing
Traditional marketing methods, such as advertising in magazines or newspapers, sending out advertising mail or using other media such as radio or television, have been around for much longer than internet marketing. Internet marketing techniques can include the use of banner ads, pay-per-click, blogs, targeted emails and the use of social networking and SEO. Although internet marketing is a relatively recent field, it can offer important advantages over the more traditional promotional tools. One obvious consideration in marketing is cost. Advertising in radio, television or in the popular press can be prohibitively expensive. By contrast, many of the internet marketing options are very inexpensive; it does not cost much to set up and run a blog related to your business, and email lists can be very inexpensive and effective, and can involve an opt-in list of people who actively want to receive your information. The traditional method of direct mailing is more hit-and-miss, as it is not targeted at interested individuals. Word-of-mouth is very important when it comes to internet marketing. The hugely popular social networking sites can mean that you can have customers signing up to groups or pages showing their allegiance to your brand, and encouraging their friends to do likewise. Blogs allow customers to interact and leave comments. This dynamic word-of-mouth promotion is much more likely to occur with internet marketing than traditional methods. At Click Consult, we know how to harness the advantages of online marketing, making your campaign as powerful and cost-effective as possible.
Tags: cheap online marketing, Email Marketing, pay per click advertising, social networking and SEO
Tweeting For SEO
If you're looking for quick wins, Twitter has to be one of your top picks. It's the fastest growing and most accessible social media tool for businesses there is right now, and tweets are indexed by the search engines. That opens up a whole raft of possibilities for your marketing department and gives you a ready-made channel to your client base. It also means keeping a constant watch on incoming tweets and producing regular birdsong yourself. Optimising your tweets for the major search engines is essential if you want to tap into huge potential for generating new business. Attracting followers to your Twitter account gives you a springboard from which to get the word out. However, much as inward links to pages on your website are judged on the quality and relevance of websites themselves, so too are inward tweets by your followers. So when you tweet information, retweets by followers or other Twitterers will be ranked accordingly. The name of the game is converting tweets into high rankings in the SERPs; so the quality of your tweets is key. Include optimised search terms and links to a range of content from your website, such as videos, podcasts, graphics and photos. Twitter users are in the habit of spreading witty, clever or visually interesting items to their followers, so use the medium as a means to seed virals. If you want to dip your toe into social media for SEO, a good starting point is to seek advice from us at Click Consult, the internet marketing experts. We offer the best in marketing and web development techniques, social media optimisation and submissions.
Tags: high rankings, social media marketing, Twitter and SEO, Twitter tips
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