About Online Press Releases (PR)
You And Your Press Release
(No Ratings Yet)Filed under: About Online Press Releases (PR) by Susie @ 9:09 am
Voice is an elementary part of a traditional press release. When it comes to online press releases, the tone of voice you use to convey your message is a little less clear. One of the best things about online press releases is how flexible the medium is, but this can lead people into a lot of mistakes.
Online press releases can reach audiences in so many different ways. No longer are press releases confined to the standard A4 page print format. As long as it can be sent and downloaded, an online press release can contain anything and can connect you with your target audience in ways that have never been dreamt of before.
This connection is where many people get into trouble. It can be easy with online press releases to be overly familiar, creating the wrong type of dynamic between your business and the reader.
Once the topic is straight and the content is nailed down, the mistake a lot of companies make is to simply write it up. The end result will contain keywords at appropriate places, and be an interesting read, but nevertheless give the wrong kind of message. A good example of this is the inclusion of the word 'you.' In many cases, 'you' comes in when the message is instructional, for instance 'You can find these recipes at our website'. This is perfectly fine for non-press release content, but it goes against the objective, article-like tone that a press release should have.
When composing your press releases, try to keep the tone as close to a journalistic tone as possible. If you would like advice on the tone of your press release, talk to us at Click Consult.
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Tags: Internet Marketing, online advertising, online PR, Online Press Release (PR), online press releases, PR, press release, press release writing, writing press releases
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This entry was posted on Thursday, December 24th, 2009 at 9:09 am. You can follow any responses to this entry through the RSS feed.
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