Online Press Release (PR)
The ‘Newsworthy’ Test For Online Press Releases
(No Ratings Yet)Filed under: Online Press Release (PR) by John @ 9:00 am
An online press release is traditionally intended for the press. That means news. Although the possibilities for an online press release go well beyond the traditional news makers, news is still central to online press releases. For your press release to be considered news, it needs to contain something newsworthy.
Newsworthy events happen to a business more often than you might think, but it often takes a fair bit of thinking before the average business event can be turned into something newsworthy. The help of a professional can be extremely useful when you’re looking for a newsworthy angle for your online press release, and you can talk to us at Click Consult.
The writing of a press release also needs to take on the news style. This means answering the five W’s – the what, where, who, when and why, in the early stages of the press release, and avoiding any sort of language that seems like advertising.
There are a few tests you can put your online press release under to ensure that you’re taking the right approach. The first is to read a series of news articles from the publications to which you will be submitting the press release. If the writing style of your internet marketing press release is similar, you’re probably on the right track. The second is to hand the press release over to a colleague who is unconnected with your business and can give an honest opinion whether they think it works. Their honest opinion is valuable, as it’s likely to resemble the opinion of the average internet user.
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Most people might think that the average business doesn't have a lot of exciting, newsworthy events happening every day. After all, news is about action, misadventure, or politics. The average business doesn't go through any exciting changes unless it's unlucky. This perception of a lack of exciting news can lead... - No News Is Not Good News
It's impossible to stress the importance of good, newsworthy content enough when talking about the writing of online press releases. Websites, journalists, and writers are constantly on the look out for research, quotes, and additional content for their own publications and providing this can mean extra links for your site... - Never Give Readers Stale News
If a press release gives stale news and information is has failed and the only value it has it to annoy readers. The primary goal of a press release is to create a centre of attention for anyone that reads it. It has to be newsworthy to keep readers reading... - The who, what, where and why for press releases
A press release is one of your most powerful publicity tools available to you but that power has been bumped up by the internet. An online press release can be far more powerful in gaining good publicity than its printed counterpart. This is because online press releases transgress all nationalities,... - Go Old School When Writing
There are many ways in which online press releases differ from their traditional contemporaries. Old style press releases are simply too dry to work in their traditional form online. One thing that hasn't changed, however, is the writing. The principles of old-fashioned press release writing are fairly simple. Start with...
Tags: advertising through press releases, Internet Marketing, online PR, Online Press Release (PR), PR, press release, press release writing, press releases, Writing newsworthy press releases
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This entry was posted on Monday, March 15th, 2010 at 9:00 am. You can follow any responses to this entry through the RSS feed.
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