Online Press Release (PR) Writing
Writing An Online Press Release … Is It Newsworthy?
(No Ratings Yet)Filed under: Online Press Release (PR) Writing by Dan @ 2:27 pm
A common mistake in writing online press releases is looking on them as being a direct form of marketing. While they can be used to build awareness and peak interest in your products or services it is vital that they serve the primary function of being informative and offering newsworthy content. Journalists and website publishers will only usually consider publishing those that meet these criteria so save your marketing for another avenue.
With that said, newsworthy items can include new products, offers, and even new appointments within your company. A new site design or a partnership with another company that will bring your own business entity forward would also be considered newsworthy within the industry in which you operate.
While the most effective press releases should not consist of pure marketing, there is room for some promotional work at the end of the press releases where you are able to give a quick line or so about the products or services you offer (without advertising waffle) and even a link to your site or details of another form of communication (telephone number or physical address, for example).
Press releases can generate good traffic via other websites within the same industry as your own as well as news based publications. They shouldn't, however, be used as a blatant form of advertising and they should always be newsworthy pieces. There is a section in a press release that does enable you to do a little promotion so make the most of this and save the hard sell for other avenues of advertising.
Related posts:
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Online press releases can provide a good source of targeted traffic from industry related websites and other sources. A lot of industry news sites and general topic sites publish press releases regularly in order to help bolster their own content and provide solid information for visitors. Some of these sites... - Press Releases: An Open Invitation Onto Your Competitors’ Websites
Press releases are used online in a variety of circumstances and by a huge range of different websites. General news sites, such as Google News and Yahoo News, publish press releases and news stories on every conceivable topic and from all around the globe while a press release distribution or... - Online Press Release: Traditional Branding In A Digital Era
Press releases have long been employed by small and large businesses and organisations to promote brand awareness and increase exposure. A newsworthy story, published with the appropriate contact details, would be used by journalists to write their own stories or was published whole in numerous publications. Local businesses especially found... - Timely Press Release Release
Online press releases offer a unique method of online marketing. They can generate a lot of buzz over new or improved products as well as helping to build links to a website. As with traditional media forms of press releases they can also build brand awareness for a specific product... - Using Press Releases To Assist Search Engine Optimisation
Online press release directories and wires enable submitters to include a link or two links within the content, typically in the final paragraph. As such, as well as generating their own traffic directly from those links, press release submission can be used to generate links and help improve their search...
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