Online Press Release (PR) Writing
How to Write an Attention Grabbing Press Release
(No Ratings Yet)Filed under: Online Press Release (PR) Writing by Dan @ 10:21 am
It is wise to keep in mind that when you are writing a press release that it publicity you are after and that you are trying to get the attention of reporters and editors.
Your online press release should emulate a news story because if it looks like an advertisement it will not cut the grade and will probably stop there.
Criteria
A successful online press release will list important news or important facts. It will be written in the same font found in any news story and will contain the Who, the What, the When and the Where.
The body of a press release will contain interesting and important information as well as background to the facts and the data needed to support it. It should include relevant data and relevant quotes which have to be from credible sources and must be attributed to these sources, do not plagiarise.
It will explain why your company or product has the solution they are looking for and must contain information as well as benefits, it can also include something personal which will be of interest to them. Filling the bulk with additional data and interesting items is nice, but not that important. And all available contact details must be listed.
Writing a press release differs from that of writing an essay or a short story. The writing should be in short sentences and contain very few descriptive words and those words should be simple with sentences and paragraphs kept short. Include a headline grabber fact which is immediately related to your subject.
Importantly, research your information or data and be prepared to back it up if necessary.
Related posts:
- How To Keep Your Press Release Simple
A good online press release is simple. Of course, the composing of a good online press release can be a very complicated process, but the actual end product needs to be very straightforward. It can be difficult to stick with simplicity, especially if you’re composing your online press release yourself.... - The 411 On Writing Effective Press Releases
An effective online press release does not just consist of a bunch of words slapped together on a page to tell some feeble story that might just get you noticed. Oh no, an online press release has to be so much more in order to be effective. You need to... - Press Releases Should Not Be Overly Verbose
A press release is a relatively short and entirely factual piece of writing. In the same way there is no room for advertising or marketing, there is also no room for fluff or pointless filler. The most effective press release should be clearly outlined and well planned and the writing... - The Ins And Out Of Getting A Good Press Release
It is easy to fall into the trap of using an online press release purely for marketing purposes. Although a press release serves as a marketing tool it should not include any direct marketing and should only include the newsworthy new development, event or achievement that you are writing about.... - Press Release Guide for Newbies
Writing press releases is not difficult; it becomes an art, through, to write press releases that are attention grabbing. All newbies have to start somewhere and having a general guideline handy can save a lot of wasted effort. The fundamental rule for all press releases is to write about something...
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