Online Press Release (PR) Management
How to counter bad buzz with a good online press release
(No Ratings Yet)Filed under: Online Press Release (PR) Management by Susie @ 11:23 am
For many organisations, an online press release is used when you have some good news that you are just dying to share with the world. A new product launch or an exciting change in management, perhaps.
In contrast to this, many companies avoid online press releases at less positive times. They think it better to sit on the problem and hope no one in the online community will hear of it. When in fact, this is precisely the time when a company should be actively creating and distributing press releases. Because a good press release can actually be highly beneficial in turning turn bad news into positive buzz.
If a company is brave enough to acknowledge an issue, it positions them as open and honest. Plus, it gives that company the opportunity to put their side of the story forward and clearly explain what they aim to do to resolve the issue at hand. Whereas the alternative is let the online community find out for themselves – and believe us, they will. Then rumours will start to fly and you will have more problems regaining trust.
In addition, online press releases can be used to counter negative perceptions about your brands before they become mainstream. With careful tracking of online conversations, a company can see what people are saying about them at any time. And if the online conversations are leaning towards the negative, it is the perfect opportunity to launch a pre-emptive strike with a well-crafted and targeted online press release. If you want some help with how to approach a press release, a professional internet marketing company can help you to write a PR that has the right tone and says exactly what needs to be said.
If a brand is open and honest, no matter what the problem they are facing, they should be able to regain their integrity. However if you try and bury bad news, you'll soon be found out. And no amount of marketing or PR can undo this.
Related posts:
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Reputation is a major factor in how potential clients judge your company or services, no matter how large or how small your establishment is. Transparency in how you conduct business and how you are perceived can affect your reputation. Including press releases in your online marketing strategy is a great... - Good Press Release Content
Press releases are a unique opportunity to inform interested consumers about newsworthy items. Generally, the content of your press release should be about an event regarding your company, service, product, or industry but it will often pay dividends to link this to a major news event or social news story.... - The ‘Newsworthy’ Test For Online Press Releases
An online press release is traditionally intended for the press. That means news. Although the possibilities for an online press release go well beyond the traditional news makers, news is still central to online press releases. For your press release to be considered news, it needs to contain something newsworthy.... - Press Release Timing
There are many challenges in creating and distributing press releases online, and one of the most common questions is when the best time to send a press release is. There's certainly no denying that a well timed press release can reap excellent rewards in the driving of targeted traffic to... - Building Your E-Reputation With Online Press Releases
An e-reputation is the reputation of a company on the world wide web. In some aspects if is easier to achieve a good e-reputation due to the ease with which information can be published online. Sending your well-written, factual and professional press release to the correct contacts will translate into...
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