Online Press Release (PR)
Bad Press Releases Have Big Impact
Anyone can write an online press release, can’t they? Isn’t it just a case of jamming words together? Perhaps most business owners are aware that an online press release requires a little more finesse than a second-grade writing exercise, but many still overlook the need for professional writing. A press release is a form of web marketing material, yet it’s often treated as a simple office document. While companies are content to spend thousands on the creation of a simple banner ad, the one-page text of a press release is usually clumped together by anyone who happens to be free. The benefits of a good press release are fairly clear, and you can discuss this with us at Click Consult. The outcome of a bad press release isn’t something that is often talked about. It is this, more than anything else that should prompt investment in a good press release. A badly-written press release makes your company look bad, plain and simple. As it’s online, it’s likely to come up every time someone does a direct search on your business. It’s also likely to continue to come up in such a search for years to come, unless you manage to have it taken down. A well-written press release should be able to attract attention. If you’re using an internet marketing company, the press release is likely to be posted in the areas of the net most likely to get attention. They’re also increasingly likely to work your site’s SEO into the equation. If you don’t have a specialist on board, talk to one.
Tags: marketing press releases, PR mistakes to avoid, professional copywriters, writing a good press release
Press Releases Should Entice
A lot of companies treat their press releases as yet another way to distribute their marketing message. The tone of the piece, the graphics and even the design all look much the same as any other piece of marketing material. This ignores the form of the online press release and completely misses out on the possibilities offered by online press releases. Part of the advantage you should gain from using an online press release as part of your marketing plan is that you generate news. People tend to read press releases in much the same way as they read online articles. A well-written online press release will generate buzz about your business, event or product. A ham-handedly written press release will, on the other hand, be completely passed by. Your company’s press releases need to be written much like a news story, and you can discuss this with our internet marketing experts at Click Consult. Although many people aren’t aware of it, news stories and marketing content aren’t really that much different. Both always have something to sell. Both try to entice the reader to perform an action or accept a message. News stories achieve this by creating excitement about the object of the news, and a press release should do this as well. When it comes to press releases, the marketing message has to be sold though the news medium. Find the interesting angle to your story, and entice the reader in. Only by creating buzz will your press release achieve its goals.
Tags: marketing content, marketing message, online press releases, writing interesting content, Writing newsworthy press releases
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