General Industry Blogs
Engaging Customers: Distraction
Businesses today, and the internet marketing professionals who help them, are more aware than ever of the need to keep their customers interested, so how do you start off on the road to developing a worthwhile strategy for customer engagement? The best start is perhaps by understanding the obstacles faced by the internet marketer tasked with engaging the customer. Distraction People are easily distracted, and there are more distractions now than ever. The first challenge faced by any strategy on customer engagement is to get noticed above these distractions, to get the message across, and to keep getting that message across time after time. There are two invaluable tactics in combating the distractions your customers face: simplicity and persuasion. Keep your approach simple by concentrating your efforts on the resources your customers are most in need of. Focus on the areas of need and the customer will focus on you. Customers often try to bypass the distractions themselves, and this is where persuasion comes in. To navigate past distractions, customers will seek out shortcuts to help them establish whether something represents a worthwhile investment. For example, user reviews of a product for sale. If you can highlight ways that help your customers identify and follow these short cuts, they're less likely to pass you by. At Click Consult we offer a wide range of web optimisation services to help engage your customers.
Tags: engage your customers, quality web design, web optimisation services, writing persuasive content
Inbound Marketing – Magnetise Yourself
As the effects of economic hardship begin to take their toll and internet marketing starts to suffer a downturn, businesses are once again looking for efficiency savings. Although tried and trusted methods still have their place in any advertising campaign, marketing budgets are steering toward the more economical, and increasingly effective opportunities offered by search engine optimisation and social media. Now is the time when internet advertising is concentrating less on finding the customer and more on making sure the customer can find you. Traditional (outbound) marketing broadcasts a message to unspecific audiences that can be poorly targeted. Advertising in print or by television, cold calling and junk mail are increasingly viewed as invasive methods and the message is often ignored or, even worse, resented. Additionally, technology is reducing the effectiveness, and thereby increasing the cost of these marketing methods by providing the consumer with the means to block them. Inbound marketing shifts the focus from what the advertiser wants the customer to hear, to helping the customer find the advertiser that fulfils their needs. Instead of being subjected to invasive marketing messages, consumers are offered relevant content and the means to enjoy it when they choose. Rather than buying advertising time that interrupts the customer's viewing, advertisers create videos that are sought out by customers and websites and blogs that they want to read. At web optimisation agency Click Consult, we help attract relevant customers to the information using both inbound and outbound methods of internet marketing.
Tags: ethical marketing techniques, inbound marketing strategy, SEO content, social media marketing
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