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What to do if your site has a bad reputation
The common impression is that if your website has developed a bad reputation you can fix it fast if you buy a second domain name and start over with a pristine reputation. If your website has incurred penalties for buying and/or selling links, doing a 301 redirect won’t help. You may have gotten a bad reputation because of unsavoury inbound links. Redirecting to a new website will not remove the unsavoury reputation in this instance either. Unfortunately, the bad reputation of the website or web page in question will be passed on. This means all that has been achieved is having a new website with the same old reputation. Why won’t it work? If for instance you have ten-thousand good links pointing to your Alpha website, you would wish to keep them when you redirect to website Bravo. Most of these good links will move to the website Bravo for the purpose of popularity credit. Not all of them though, so you will lose out. The other side of the coin is worse. For instance if you have twenty-thousand inbound links, but they are not all good, this means trouble. Redirecting to website Bravo will not wipe the slate clean and remove all of those bad neighbourhood links. This means the unsavoury reputation by association gets dragged through to the new website Bravo. The only sure-fire way to get back a pristine reputation is to start fresh by buying a new domain name. A domain name that therefore has absolutely no association with website Alpha. It is harsh, but the Internet is unforgiving. There is no quick fix once your website reputation has been compromised.
Tags: internet links, redirecting links, SEO, website reputation
Planning is quintessential
When it comes to running a website, especially for commercial purposes, it is paramount that lots of forward planning takes place all the time. You cannot stop planning ahead for as long as you have that online business. If you slip up and start doing things on the spur of the moment, making impulsive decisions, you are bound to make mistakes which can result in you losing customer interest and loyalty as well as new potential converts. As far as your internet marketing goes, always plan at least one holiday ahead of the time. Yes, if it is mother’s day now you should already have father’s day planned. Timing is everything When it comes to internet marketing, timing is paramount to successful seasonal and holiday promotional marketing. By the time you are counting down the twelve days to Christmas it is a tad late to be scrambling around planning your festive marketing strategy. You need to have planned that months ahead of the time and started promoting along with or even a few days before many other websites. If your timing is out, your internet marketing campaign can fall flat, flatter than a crepe pancake. The reason planning ahead is so important is that the planning process itself takes up a lot of your time. Not only that, but the development of new web pages and other promotional apects take even more time. So unless you want to be promoting your Christmas sale only by the next Easter, you need to start early. If you are promoting something with current news events, don’t sell yourself short by promoting it six months after the event. Whatever internet marketing techniques you employ, whether it be SEO, PPC, Email marketing, Affiliate marketing or a combination of them all, your strategy needs to be in place before you start to give you the best chance of a successful campaign and a great return on your investment.
Tags: Affiliate Marketing, effective internet marketing, Email Marketing, Internet Marketing, internet marketing strategy, PPC, SEO
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