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Handy Help for Writing a Press Release that Works
(No Ratings Yet)Filed under: General Industry Blogs by Alan @ 7:12 am
A press release is a great way to gain some good publicity for your business. Remember that saying that goes: no publicity is bad publicity? Well they were wrong when they came up with that harebrained idea. There is such a thing as bad publicity and you should stay away from it at all costs. Bad publicity is simply a great opportunity to do some web credibility building.
Now a press release can get you some fabulous publicity and exposure, what you need to focus on is an online press release. Online press releases reach a far wider spread audience than paper publications do.
Basically online reaches global readers which are an excellent way to get your name out there. However, if your press release is weak it won't grab much attention. So how do you make sure your online press release does what you want it to do?
Getting it right
Never, ever, let your online press release sound even remotely like an advertisement. Everybody will know that it is an advertisement. The minute your readers get a whiff of marketing and advertising in your article they are gone. They will head for the next informative, fun or interesting read.
Keep the press release relevant to your topic and keep everything short and sweet. Nothing long winded will be appreciated. And if you are doing a press release on a new fashion line then don't send your article to and adult media centre. Grab attention with your title and the first sentence or so, if you do not have them by the second sentence they will be gone.
Related posts:
- When Fancy Tricks Ruin A Good PR
An online press release should open with an attention-grabbing sentence. A lot of writers spend a lot of time working on getting the opening exactly right. One famed copywriter recommended spending up to 50% of writing time working on the opening of a press release or piece of copy. All... - The who, what, where and why for press releases
A press release is one of your most powerful publicity tools available to you but that power has been bumped up by the internet. An online press release can be far more powerful in gaining good publicity than its printed counterpart. This is because online press releases transgress all nationalities,... - Using an article as a template for a press release
If you have trouble coming up with a winning press release format, a good idea is to use an article that was previously written and convert it into a press release. Take a good article with newsworthiness, look at its title and then make the headline catchier to start off... - The 411 On Writing Effective Press Releases
An effective online press release does not just consist of a bunch of words slapped together on a page to tell some feeble story that might just get you noticed. Oh no, an online press release has to be so much more in order to be effective. You need to... - Turning nothing into something with an Online Press Release
An online press release can generate much needed publicity for your company and lead some strong web traffic straight to your company website. The benefits are great and the process is relatively easy in theory but writing an online press release is far from it. Online press releases are fine...
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