General Industry Blogs
Driving Conversions Through CTAs
The best known call-to-action (CTA) is ‘Click Here’, however the effectiveness of this now dated CTA is dwindling as it often fails to drive high conversions and does not cover the main requirements of an effective CTA. If you are incorporating CTAs into your site as part of your internet marketing efforts then here are some tips to ensure they are used correctly: Define the Action to be Taken With CTAs you should always keep things simple. It should be clear what visitors need to do and what they will get for it. If you overload visitors with too much text you’ll lose them. Keep things clear and concise. Ambiguous CTAs will lose conversions - link relevant anchor text. Presentation and Execution • As with all web marketing the first impression counts. Use the following technique to grab attention: • Create eye-catching image CTAs. Use colourful and attractive buttons to attract visitors • Format CTAs in anchor text by utilising larger and bolder fonts. This will emphasise the CTA and again draw the eye • Optimise advertising space and the position by using plenty of links to the same landing page. You can dot them about in the body, header and footer allowing visitors to jump around the page when reading A Quick Conversion The conversion process should be simple so visitors know where to click. This way they are less likely to lose interest and you’re less likely to lose a conversion. In short by adding CTAs that are clear and eye catching you can be sure of increasing conversions. For help on devising your CTAs and developing your internet marketing strategy contact us at Click Consult.
Tags: anchor text, call to action, CTA, Internet Marketing, internet marketing strategy, landing pages
Tell your story online
There’s no doubt that in today’s day and age any business that wants to establish itself as a reputable business has got to have a decent web page. A web page gives a full account of who you are, who your company is and what areas of expertise you operate in. A web page is crucial to building rapport with old and new clients alike. So how do you go about planning, designing and launching your website when web design is not your field of expertise? The answer is that you do not. We have been involved in web design for the better part of this last decade and have built incredible websites for our customers. As leaders in the field of web design we are able to present you with the latest technological advances to further enhance your website and the traffic that you generate to your website by advising you on what these new and upcoming technologies are. We know that traffic generation is not enough but that it needs to translate into sales. Design a web to catch the fly The very same way that a spider will spin a web to catch its prey, a website has got to be appealing enough to draw the customer in and then convert them from a browser to a buyer. The correct web design will do wonders to creating a visually appealing yet sales driven website that will increase the rate of conversion from browsers to buyers. Should you wish to employ testimonials on your website as an added arsenal to your sales pitch then these are the kinds of features that we will consult you on and, if given the go ahead, we will build into your website. Check out our examples from past and current clients and give us a call today.
Tags: effective web design, Internet Marketing, Web Design, web development, web traffic, website, website traffic
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