General Industry Blogs
Internet Marketing: The Importance Of Subtlety
It’s not too many years since internet marketing was anything but subtle. Users’ experience of surfing the web was frequently disrupted by pop-up adverts that obscured the page and were often completely irrelevant to the content being read. It wasn’t long before the use of pop-up blockers became widespread. As users' experience and knowledge of the internet have developed, so have tools and programs for dealing with annoying and unwanted advertising, and advertising has had to become much more refined, and more ethical, as a result. Successful internet marketing is now marketing that adds to, rather than disrupts, a user’s experience. Subtlety is the key here; good advertising should ensure that the right information is there at the right time for the potential customer. For example, advertising can provide direct links to the very products someone is already reading about, offering a shortcut so that rather than being an unwanted interruption, the advertising is performing a service. Intelligent use of key terms can mean that advertising has an intuitive feel to it, perhaps offering links to further information or other products that may be of interest to the reader. The use of subtlety has transformed web marketing from being one of the biggest drawbacks of the internet to a useful addition. The internet and its users have evolved to the point at which good advertising is no longer seen as something to be combated. At Click Consult, we understand the need to have ethical marketing campaigns that will be welcomed by potential customers.
Tags: ethical web marketing techniques, good linking structure, pop up ads, subtle advertising
What Is Blue Hat SEO?
The wardrobe of SEO tricks and techniques has expanded as ecommerce and internet marketing has evolved. So much so that there is now a new colour hat being used to describe the study of advanced internet marketing and SEO techniques. Blue hat SEO encompasses white hat SEO methods, through to black hat. The choice between slow results with long term benefit, or quick results with risk of being penalised used to be a less complex one than it has become. Those wearing grey hats are busy pushing the boundaries of risk in order to get the best results as quickly as possible, but now there is a real appetite for getting into the technical guts of search engine optimisation. Blue hatters are experimentalists seeking to expand their knowledge by sharing advanced SEO know-how, and finding innovative ways to get results. Their tactics and techniques are all made available from a central resource and, if you are a webmaster with experience, you may be interested in applying these to your website, or simply learning from others. If nothing else, browsing the blue hat archive will allow you to see the enormous range of issues up for discussion and the tools that can be applied to websites in order to improve ranking and performance in the marketplace. You may not have personal expertise in SEO, but you can see that you need to review your strategy so that your business gets the best out of its online presence. At Click Consult, one of Europe's leading internet marketing companies, we offer comprehensive search engine optimisation services to transform your website's page rankings.
Tags: about seo, blue hat SEO, SEO strategy, SEO techniques
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