About Email Marketing
Tracking is part of email marketing
(No Ratings Yet)Filed under: About Email Marketing by Richard @ 9:10 am
Statistics released by Jupiter Research have shown that the number of emails sent out my email marketers has shown an increase of 24% since 2005. The average email marketer sends out approximately 5.2 millions emails each year. From this, it can be seen that email marketers must use specific ways to analyse the results from the enormous number of emails they send out.
There are many factors within an email marketing campaign that have to be measured and analysed. The metrics, or statistics such as click through rate, people that unsubscribe, bounce rate and opening rate have to be analysed in depth. This is a daunting task as the internet is an ever-changing marketplace. This leads to the metrics being inconsistent at times.
Tracking steps
Your tracking software must be top-notch; total reliability is a must and flexibility allows you to do multiple tracking. With the best tracking software you can customize campaigns and build your opt-in lists and track all aspects as you go along. Up-to-date analytical software allows you to see exactly where your email marketing is successful and where not.
Get on top of your game and know which statistics tell the best story, for instance click through rates are more important than opening rates. Once you know exactly where your email campaign is gaining ground and bringing your success, you have to act on that.
It is crucial that you act, for instance, if your analysis shows a growing rate of people unsubscribing. You need to track, analyse and act. That is the only way to keep your email campaign on track and be successful.
Related posts:
- Email Marketing Glossary Terms: Delivery Rate
The delivery rate of an email marketing campaign is the number of emails sent that are successfully delivered to the intended recipients email Inbox. This is obviously an important factor in any email marketing campaign because it can identify how effective a lead database is, it can be used to... - Measuring Email Marketing Results
Measuring the results of an email marketing campaign can provide an insight to improve future results as well as for tracking performance of an existing campaign. There are a number of measurable benchmark figures that can be taken prior to the commencement of a campaign and figures that can be... - Email Deliverability
When you create an email marketing campaign you imagine that you create your emails, press send and all the emails are opened by the recipients and are read. Unfortunately this is not the case. The two main reasons why emails aren’t delivered are bounces and anti-spam measures. An email that... - Maintaining Your List Of Subscribers
There are many internet marketing entrepreneurs that have built very successful email marketing lists which produce a high return, but there are many marketers who have built a large list of subscribers only to receive a response from a small percentage of them. Some of the email addresses will be... - Software For Your Email Marketing Campaign
Creating an email marketing campaign requires time and effort to perfect as well as software to make it possible. Specialist software designed for email marketing can perform the tasks that are necessary for a successful campaign. Tracking your emails is one of the most important aspects of your web marketing...
Tags: email campaign, Email Marketing, email newsletters, email tracking, Internet Marketing, tracking software
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This entry was posted on Friday, September 18th, 2009 at 9:10 am. You can follow any responses to this entry through the RSS feed.
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