Email Marketing Management
The Difference Between Email Marketing And Email Spam
(No Ratings Yet)Filed under: Email Marketing Management by Mark @ 11:07 am
If you're new here, you may want to subscribe to our RSS feed. Thanks for visiting!
Both email marketing and email spam are basically advertisements or messages that people would like to convey with others. Both are common on the internet and are often received by users with an email address. However, what draws the line between the two?
Unsolicited commercial email vs. Permission based marketing
Basically, spam, also known as unsolicited commercial email is an email that gets delivered to users’ email inboxes on a large scale without these users’ permission. They are targeted to anyone regardless of their interests in the email contents. Generally what happens is that email addresses are harvested via forums and other Internet means. These email addresses are compiled into a email list and sold off to companies and businesses which will send out adverts to them.
Generally spammers will not allow users to unsubscribe. Spamming is a bad Internet marketing practice because it infringes on personal space and privacy. Email marketing or permission based marketing however is different. This is the capturing or creation of email lists with the users’ consent, as they believe that in return you would provide valuable information.
Once again the fine line here is that even if they give you their email address you should try to avoid spamming-only sending sales letters and advertisements. Proper email marketing is providing the audience with relevant and valuable information along with the products and services you have to offer (relating to each other).
For any business it is important to use proper internet etiquette to avoid gaining a bad reputation especially if you decide to embark on email newsletter marketing campaign.
Learn more about Email Marketing.
This entry was posted on Wednesday, January 14th, 2009 at 11:07 am. You can follow any responses to this entry through the RSS feed.
Responses to “The Difference Between Email Marketing And Email Spam”
Leave a Reply
Search Blogs
Highest Rated Articles
(5 out of 5)Improve Your PPC Conversion Rate By 62.5%
(5 out of 5)Get Rich Quick with PPC and the Cadbury’s Gorilla
(5 out of 5)PPC Or SEO?
(5 out of 5)What’s YOUR Conversion Rate?
(5 out of 5)Recent Posts
Keeping up with affiliate marketing times
Woes of web templates
Cleaning up the dirty word: SEO
A press release as a marketing tool
Blog Categories
Blog Archives
[...] Read the rest here: The Difference Between Email Marketing And Email Spam - Email … [...]
Love the blog, it was informative and concise. I like a writer that gets to the point, I dont have all day for their flowery prose, Id rather learn and move on. I’ll decide whats important. If you are interested in making your point even stronger and more succinctly, you should consider video. It holds visitors on your page longer, increases their likelihood of reading your copy, and makes conversions much more likely. Check out our website at http://vur.me/FandC/Introduction
[...] you’re new here, you may want to subscribe to our RSS feed. Thanks for visiting!Spammers have caused endless trouble for all legitimate email marketers. Stringent legislation had to be put [...]
Nice work, keep it up. Cheers.
I appreciate the time you spent on this post. I know how hard it is to keep posting!
I am almost brand new to blogging and really like your post, it is really on target.
[...] business can’t be associated with illegal emailing and spamming practices. Buying is generally a very bad idea unless you make sure of your facts. The dangers of spamming [...]