Email Marketing Management
The Dark Side Of E-mail Marketing
(No Ratings Yet)Filed under: Email Marketing Management by Richard @ 9:06 am
While there are many companies who use email marketing in an ethical way to communicate with existing clients, there are those who send unsolicited bulk email, commonly known as spam.
While those who administer internet systems are responsible for dealing with abuse of the net, they are not responsible for dealing with abuse on the net, so while they will tackle spam quite vehemently, they prefer to have the legal system deal with issues such as libel or infringement to trademarks.
Illicit, or unlawful email marketing actually predates legitimate email marketing where is was not allowed to use the internet for commercial purposes, this has resulted in today’s uphill battle by those who are trying to establish themselves as a bona fide business in the email marketing industry.
It is difficult to distinguish between legitimate and spam email marketing because many spammers present themselves as legitimate operators and because of political groups pressurising legislatures to legalise certain activities which internet operators consider spamming. For example, sending ‘opt out’ unsolicited emails. Also, the sheer volume of spam has confused some users who cannot separate spam from legitimate emails.
One method proving effective and in favour of legitimate email marketing companies is to add a double opt in which requires that the recipient manually confirm their request for information by clicking on a unique link and then typing in a unique identifying code.
Related posts:
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It was not so long ago that people had the tool of direct mail to use as part of their marketing strategies. This meant and still means that people often receive unsolicited mail through their door. With email marketing people have an option of opting in or out of it.... - Anti-Spam Email Techniques
Any email marketer knows that avoiding being labelled as spammers is vital in their success. With so much spam email around, we all know what it is like to have an inbox full of rubbish. Here are a few tips to hopefully help sort the wheat from the chaff when... - The advantages of Email Marketing
Email marketing is a popular tool for business for many reasons, including:- • It allows for distribution of information to a wider spectrum of specifically targeted customers at a relatively low cost • When you compare email marketing against direct mailing it is far less expensive • It is easy... - E-mail is a channel for direct marketing
Direct marketing is a type of marketing, a sub discipline in fact, but there are things which distinguish it from other type of marketing one of which is that it attempts to send your message directly to a consumer without the aid of other media, such as radio for instance. ... - Spambots – The Enemy of Ethical Email Marketing
Any form of unsolicited email is called spam and there are those who are making fortunes in designing and marketing computer programs especially targeted to finding email addresses for use by spammers. Ethical email marketing doesn't want to spam people – but only sends emails to interested potential customers –...
Tags: anti-spam, email campaigns, email spam, spam emails
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This entry was posted on Tuesday, July 7th, 2009 at 9:06 am. You can follow any responses to this entry through the RSS feed.
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[...] thanks to inconsiderate companies and individuals who disregard the etiquette of email marketing. Spam is a huge culprit in the dislike many have for email marketers. The most important thing about your [...]
[...] are aware of the risks of opting out will decline to do so and that opt out message will provide spammers with the information they are looking [...]
Well done guy, you have brought me an excellent story.