Email Marketing Creation
What To Avoid In Your Email Marketing Messages
(No Ratings Yet)Filed under: Email Marketing Creation by Nick @ 10:03 am
Email marketing requires that you build a level of trust between you and your visitors. The emails that you send should convey these emotions while remaining short and effective. As such, and in order to avoid penalties that some email software and readers apply to incoming email, there are certain factors that you should avoid.
High risk keywords are regularly blacklisted by webmail services and also by email software and anti spam software. These spam keywords are blacklisted for the simple reason that emails containing them are more often than not found to be spam emails. Anything adult or gambling related could be considered a high risk keyword and should be avoided.
Emails sent as part of an email marketing campaign should not attempt to directly and immediately sell a product or service. The relevant pages of a website will perform this task, and that's why they exist. Rather than selling a product, email marketing should pre-sell it, identify a problem that readers are likely to face and then direct those readers to your site to find the answer. Avoid the over use of sales hype.
Poor formatting is an instant turn off for many readers. While text talk and poor grammar are acceptable in personal emails and personal communications, readers do not want to see it when reading your email marketing campaign emails. Use spell checker, double and triple check the content of an email before you send it and, if you're still in doubt ask somebody else to read it over before clicking send.
Related posts:
- Ensuring Email Marketing Delivery
You've built a list of targeted email addresses, and have written a killer email ready to be sent, but you must also ensure that your email is likely to be delivered to all of the intended recipients, or at least to a very good majority of them. There will be... - Conducting Test Email Marketing Runs
Email marketing campaigns give you the unique opportunity of being able to conduct a test run before you send out an entire email campaign. Few other forms of online marketing, or any type of marketing for that matter, allow this advantage and you essentially have to optimise your marketing efforts... - Email Marketing: First Impressions Last
The composition of a marketing email should include a highly relevant and alluring subject line. This is the first component of the email that potential readers will see and it is also one of the factors that are analysed by spam filters and anti spam software. Short, snappy, and optimised... - Little known email marketing secrets
In order to conduct a successful email marketing campaign you should first build your list. Subscribers who opt-in are valuable assets and are what is needed to grow your business. If you have loyal subscribers it means you have readership and if you have readership you can increase your traffic... - Email Marketing Database Rationalisation
Rationalisation is the process of cleansing your email marketing list. However you acquire a list, whether you have collected the data yourself using your website's capture form, or you have bought or rented an email list there will naturally be some wastage over time and there will be some email...
Learn more about Email Marketing.
Link to us
If you want to link to this blog, copy and paste the following HTML code to your website.
This entry was posted on Friday, September 19th, 2008 at 10:03 am. You can follow any responses to this entry through the RSS feed.
Responses to “What To Avoid In Your Email Marketing Messages”
Leave a Reply
Search Blogs
Highest Rated Blogs
(5.00 out of 5)Improve Your PPC Conversion Rate By 62.5%
(5.00 out of 5)Get Rich Quick with PPC and the Cadbury’s Gorilla
(5.00 out of 5)What’s YOUR Conversion Rate?
(5.00 out of 5)The Plot To Kill Yahoo
(5.00 out of 5)Tag Cloud
About Affiliate Marketing affiliate basics affiliate campaign Affiliate Marketing affiliate marketing campaign Affiliate Marketing Strategy affiliate network affiliate program effective web design email advertising email campaign Email Marketing email marketing campaign email newsletters Internet Marketing online advertising online marketing online PR Online Press Release (PR) Online Press Release (PR) online press releases Pay Per Click (PPC) pay per click advertising pay per click campaign PPC PPC ads PPC campaign PR press release press release distribution press releases press release writing Search Engine Optimisation (SEO) search marketing SEO SEO campaign SEO press release SEO press releases SEO Tips Web Design Web Design Tips web development web marketing website design writing press releases
Flash Player 9 or better.Recent Posts
Direct Or Network Affiliates
Advantages Of Affiliate Marketing
Bad Press Releases Have Big Impact
What Is Blue Hat SEO?
Blog Categories
Blog Archives
Email marketing programs continue to play a major role in sales and marketing strategies. Even most of the businesses still consider email to be their most important and widely-used advertising and lead generation initiative. Millions of people use mail id’s daily for his business communication and business updates.
Email marketing is very effective method for increasing our business sales but buyers are getting increasingly frustrated by the massive volumes of junk email they receive on a daily basis, and are relying more and more on sophisticated spam filters to block unwanted messages from clogging their inboxes.
To avoid the spam and increase your business sales you should keep some important tips in your mind like you should use certain keywords, phrases and description. And almost every spam filter dynamically triggered to block black hat keyword and irrelevant keyword.
Many spam filters today use complex formulas to calculate the ratio of graphics to text within the body of an email. So while giving your email message, a professionally designed look is important, be sure to use images sparingly and avoid unnecessary graphics.
There are many black listed keywords and phrases to avoid, and most legitimate marketers probably wouldn’t use the phrases anyhow. Still, it is increasing the huge number of words on the list that should be avoided. Especially avoid these words like e-tailors, mentioning discounts and limited time period offers.
Good article. I find that having a conversational tone helps, but you don’t want to be too informal. You make a good point that you have to earn the person’s trust before you can sell them anything in an email campaign. What have you found to be the most effective subject lines in an email?
[...] email marketing not only requires a list of targeted email recipients but the sending of well written, high quality and targeted emails. Failing in any of these points can lead to a poor performance in your email marketing campaign and [...]