Click Consult - Internet Marketing

Email Marketing Creation

Keeping Up With Address Changes

posted on: August 6th, 2010

How many email addresses do you have? Don’t think about just your work and personal emails; your temporary accounts should be considered as well. Chances are that your tally will be more than one. If so, you’re just like almost every other person in the world. Now, consider how many addresses are usually gathered for email marketing purposes. Regardless of whether it’s from a registration form, from an industry list, or from a simple piece of feedback, the number of addresses asked of an individual internet user is generally just one. To ask for more looks a little strange. What happens if that internet user’s address changes? Does your email marketing system have a way of coping with address changes? For most email marketing systems, the way old addresses are coped with is to simply dump them. This means the loss of a valuable contact, and ultimately a loss of resources. Bounce-backs are an unfortunate reality for every email marketing campaign. You can talk to our internet marketing experts at Click Consult about ways to decrease your bounce rate. One simple way you can ensure that your emails aren’t sent out to old addresses is to allow a simple change function for internet users on your list. Adding a basic screen which allows users to log on and change their information isn’t that difficult to do, and can make a big difference to your outcomes. Talk to your internet marketing consultants about your options when it comes to email marketing bounce-backs.

Tags: , , ,

Most Important Components Of An Email Marketing Campaign

posted on: June 24th, 2010

There are many aspects of an email marketing campaign that require a huge amount of time and effort to reach the level which you could call successful. A campaign can only be successful at all if your emails are opened and read - without this you will not see any significant results. You should expect to spend the initial months fine tuning your campaign in order to improve opening rates but there are some aspects which should be followed from day one of your campaign creation. When you have confirmation from your subscriber that they do indeed want to receive your emails, you can then move onto making your emails as tantalising as possible to the recipients, whilst building trust and respect. Don’t waste time creating fancy subject lines that don’t really tell the reader what is in the email. If you have an important piece of information that your subscriber will want to read, place it in the subject heading. When you create the body of your email, keep it brief without adding lots of filler which gives no value to your emails at all. Most people are extremely busy and if your email rambles on about insignificant detail, the reader will delete the email. Here at web marketing agency Click Consult, we make sure that all your emails are relevant to the recipient with information that adds value to that person’s life. We have many years of experience in the creation of email marketing campaigns and will receive high percentages of emails being opened and read.

Tags: , , ,

Search Blogs

Highest Rated Blogs

Tag Cloud

Recent Posts

Blog Categories

Affiliate Marketing
About Affiliate MarketingAffiliate Marketing Glossary
Affiliate Marketing ManagementAffiliate Marketing Networks
Affiliate Marketing ProgramsAffiliate Marketing Reporting
Affiliate Marketing Set UpAffiliate Marketing Strategy

Audio Podcasts

Click Consult Press Releases

copywriting

Email Marketing
About Email MarketingEmail Marketing Creation
Email Marketing GlossaryEmail Marketing Management
Email Marketing Reporting

General Industry Blogs
Internet Marketing

mobile search

Online Press Release (PR)
About Online Press Releases (PR)Online Press Release (PR) Glossary
Online Press Release (PR) ManagementOnline Press Release (PR) Reporting
Online Press Release (PR) Writing

Pay Per Click (PPC)
About Pay Per Click (PPC)Content / Search Advertising
Google AdwordsMicrosoft adCenter
Pay Per Click (PPC) GlossaryPay Per Click (PPC) Management
Pay Per Click (PPC) PoliciesQuality Score
Yahoo! Search Marketing

Search Engine Optimisation (SEO)
About Search Engine Optimisation (SEO)Off Page Search Engine Optimisation
On Page Search Engine OptimisationSearch Engine Optimisation Glossary
Search Engine Optimisation SubmissionsSEO Tips
Social Media Optimisation

Video Podcasts

Web Design
About Web DesignContent Management Systems
Web Design GlossaryWeb Design Tips
Web Hosting

Blog Archives

September 2010August 2010
July 2010June 2010
May 2010April 2010
March 2010February 2010
January 2010December 2009
November 2009October 2009
September 2009August 2009
July 2009June 2009
May 2009April 2009
March 2009February 2009
January 2009December 2008
November 2008October 2008
September 2008August 2008
July 2008June 2008
May 2008April 2008
March 2008February 2008
January 2008December 2007
November 2007
Click Consult Resource Centre for PPC, SEO and Internet Marketing
Click Consult TV - Internet Marketing Blog
W3C XHTML Valid W3C CSS Valid W3C WAI  Internet Marketing RSS Feed for Click Consult