About Email Marketing
Will Your ISP Deliver?
(No Ratings Yet)Filed under: About Email Marketing by Nick @ 11:03 am
Email marketing usually requires the sending of a large number of emails to different email addresses. Effective email marketing will also usually requires that you send emails to your list on a regular basis and this further increases the number of emails you will need to send and therefore the load you place on your outgoing email server.
Most outbound emails are sent via your Internet Service Provider, or ISP, using the settings they provide. It's alarming to learn that billions of emails every single year simply aren't delivered or wind up in a hot pool of undeliverable emails. In a lot of cases, not only will you fail to receive a notification that this happened but if it happens regularly you may begin to experience even greater problems.
Another alarming factor is that this can be an email marketing problem even if you use what you would consider to be one of the big ISPs. While in some cases it can mean a few emails failing to get through it can, in some instances, mean an entire batch of emails that aren't delivered to their intended recipients.
You should always try to include several test email addresses in email marketing runs using a number of different email providers. As well as determining whether your emails are being delivered to certain addresses you can also use the information to try and ensure that your emails are being delivered by your own ISP. If they aren't then consider changing ISP or using a dedicated outbound email server to do a better job.
See our Ensuring Email Marketing Delivery blog for more information.
Related posts:
- Email Marketing Glossary Terms: Bounce Rate
The bounce rate of an email marketing campaign is the total ratio of those emails that bounce when compared to the overall number of emails sent. Email marketing managers will track the bounce rate to help determine the efficacy of their list. Specific details of bounced emails can help to... - Ensuring Email Marketing Delivery
You've built a list of targeted email addresses, and have written a killer email ready to be sent, but you must also ensure that your email is likely to be delivered to all of the intended recipients, or at least to a very good majority of them. There will be... - How To Email Effectively
One of the quickest and cheapest forms of communication is email so it shouldn’t be surprising that email marketing is a popular method of Internet marketing. Email marketing is much cheaper and faster than most traditional methods of communication, such as the postal service. It is also instant, as soon... - Email Deliverability
When you create an email marketing campaign you imagine that you create your emails, press send and all the emails are opened by the recipients and are read. Unfortunately this is not the case. The two main reasons why emails aren’t delivered are bounces and anti-spam measures. An email that... - Conducting Test Email Marketing Runs
Email marketing campaigns give you the unique opportunity of being able to conduct a test run before you send out an entire email campaign. Few other forms of online marketing, or any type of marketing for that matter, allow this advantage and you essentially have to optimise your marketing efforts...
Learn more about Email Marketing.
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This entry was posted on Wednesday, November 19th, 2008 at 11:03 am. You can follow any responses to this entry through the RSS feed.
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If your current ISP does not agree with your email marketing activities, look for another one that does, and don’t stop looking before you have found the perfect match
If you are listed with this blacklist, your message is deleted right away and if not then your message will be directed to the next level