About Email Marketing
The advantages of Email Marketing
(No Ratings Yet)Filed under: About Email Marketing by Richard @ 9:25 am
Email marketing is a popular tool for business for many reasons, including:-
• It allows for distribution of information to a wider spectrum of specifically targeted customers at a relatively low cost
• When you compare email marketing against direct mailing it is far less expensive
• It is easy to track return on investment or ROI
• Delivery time is instantaneous compared to ‘snail mail’
• Advertisers are able to push their message instead of relying on their audience to find it themselves on their website for instance
• Email marketing is easy to track via auto-responders, web bugs and a host of other tools which include read receipts, click through commands and unsubscribe requests
• A high percentage of internet users check their email on a daily basis
• Email marketing enables specific types of interaction with messages and can trigger other messages to be delivered automatically as well as updating of recipient profiles who indicate their interest in specific categories
• Email marketing requires no paper and is considered ‘green’
Things to be aware of
• Many companies are guilty of spam tactics which give email marketing a bad reputation
• Illicit email marketing campaigns predate legitimate campaigns and as a result email marketers are having a hard time proving themselves as genuine businesses
• The sheer volume of spam email has promoted spam filters which frequently catch and spit out legitimate commercial messages
• It is a fact that it is difficult for observers to distinguish between legitimate email marketing campaigns and spam campaigns as spammers are always looking for new ways to pass themselves off as legitimate operators.
Bringing in a good internet marketing agency to run your email marketing campaign for you is a great way to get all of the rewards with none of the hassle.
Related posts:
- The Dark Side Of E-mail Marketing
While there are many companies who use email marketing in an ethical way to communicate with existing clients, there are those who send unsolicited bulk email, commonly known as spam. While those who administer internet systems are responsible for dealing with abuse of the net, they are not responsible for... - E-mail is a channel for direct marketing
Direct marketing is a type of marketing, a sub discipline in fact, but there are things which distinguish it from other type of marketing one of which is that it attempts to send your message directly to a consumer without the aid of other media, such as radio for instance. ... - Spam Is The Weed Of Email Marketing
It was not so long ago that people had the tool of direct mail to use as part of their marketing strategies. This meant and still means that people often receive unsolicited mail through their door. With email marketing people have an option of opting in or out of it.... - There’s Money In The List
Affiliate marketers and other online marketers have long seen the advantage of email lists. Either through the ethical purchase of a genuine opt-in list, or by building your own list from your website, it's possible to generate a large number of email addresses belonging to relevant individuals. Lists are considered... - Spam Emails Can Ruin Your Email Marketing
Spammers have caused endless trouble for all legitimate email marketers. Stringent legislation had to be put in place to try and stem the tide of unsolicited mail to people. Very few people today do not make use of spam filters for their email accounts. Spammers are getting smarter and more...
Tags: email campaign, Email Marketing, ethical emails, Internet Marketing
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This entry was posted on Monday, July 27th, 2009 at 9:25 am. You can follow any responses to this entry through the RSS feed.
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