About Email Marketing
Spam Is The Weed Of Email Marketing
(No Ratings Yet)Filed under: About Email Marketing by Susie @ 9:01 am
It was not so long ago that people had the tool of direct mail to use as part of their marketing strategies. This meant and still means that people often receive unsolicited mail through their door.
With email marketing people have an option of opting in or out of it. So in that sense having the control to subscribe to the email marketing campaign that you want has made people feel more in control.
However with this ease of reach and communication, spammers are suffocating the email marketing world. This often means that legitimate email marketing messages are being filtered in as spam due to the volume of unsolicited mail that people are receiving.
Initial communication is key to success
It might seem that some companies are failing in their email marketing campaigns due to this, however there is always a way to achieve good results.
Always make sure that you inform your customers that they should ensure that they add your email address so as to prevent tit from getting filtered along with all the other trash. Make sure that you do not buy any emailing lists as this will automatically mean that you are breaking the law of email marketing and sending out spam messages.
Remember that email marketing is 'prior consent’ given by a customer that you as a company can provide them with information about your business once in a while. You should not aim to abuse this privilege, as it will gives you a bad reputation in the long run.
Related posts:
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Both email marketing and email spam are basically advertisements or messages that people would like to convey with others. Both are common on the internet and are often received by users with an email address. However, what draws the line between the two? Unsolicited commercial email vs. Permission based marketing... - Spam And You Will Be Damned
The generation before ours came to know Spam as a meat product you bought in tins. Mention the word spam to people today and you will see blood pressures rise fast. Being labelled as a spammer today buys any email marketer more trouble than you can imagine. Email spamming is... - Understanding Your Customers Balances Your Email Marketing Campaign
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