About Email Marketing
Dont Be Afraid Of The Personal Touch In E-mail Marketing (Part 1)
(No Ratings Yet)Filed under: About Email Marketing by Dan @ 11:10 am
Sometimes a weekly or monthly e-mail marketing newsletter is not the most exciting thing in world to see drop in your inbox. Unless your have purposely opted into the newsletter of a website that holds genuine interest for you, people may not wholeheartedly welcome an e-correspondence that, lets face it, has the ultimate aim of making you part with your hard earned money. When I think of the newsletters I receive – or actually read – they are always associated with something I enjoy doing in my free time. The point is, with trillions and trillions of spam e-mails floating in cyberspace, it is always a challenge to pierce this ultimate form of marketing noise and get the reader to read. One way to do this is to apply the personal touch to your newsletters. I have an e-mail marketing client in the giftware industry that sends out weekly newsletters to announce any new products available on the website. The new products are listed almost as an afterthought in the newsletter and they are always at the bottom of the e-mail. It is the most usual of e-mail shots, but I really do think they work. And when you have an e-mail marketing campaign that is spitting out e-mails are often as once a week, I strongly believe you need to try something different and be ever so slightly offbeat.
In part two of this blog, I will show you the opening paragraph from this weeks e-mail shot, which is entitled Of Gods, Elephants and Kites!
Related posts:
- Dont Be Afraid Of The Personal Touch In E-mail Marketing (Part 2)
As I mentioned in part one of this blog, this is from a favourite newsletter of mine: Sheffield is a student town and this week the students are flooding back in to town for the new term. Thats summer is officially over, there is a industrious buzz in the air.... - Newsletters Can Be The Hook You Need In Your Email Marketing
E-mail marketing encompasses all marketing related e-mails forwarded to current or potential customers. This includes any e-mail sent with the purpose of building or enhancing a relationship with clients, like birthday or Christmas cards. E-mail marketing also includes any advertisements placed on the e-mails of another company or any e-mail... - Understanding Your Customers Balances Your Email Marketing Campaign
Your e-mail marketing campaign might consist of several elements. You may have a weekly or monthly newsletter and additional news flashes for new specials or events. E-mail marketing can be perceived as intrusive if not dealt with correctly as people are becoming more intolerant with spam. The frequency of your... - How Successful Are Newsletters As Part Of An Email Marketing Campaign?
The widespread use of the Internet led to many different useful and convenient consequences one of which is the use of Internet as a marketing medium. One of the cheapest and least sophisticated forms of Internet marketing is via the use of email marketing campaign. Subsequently, one of the more... - Subject Fields In E-mail Marketing
For an e-mail marketing campaign to be successful, you need to think like and put yourself in the shoes of your average recipient. We’ve all been there. You check the inbox of your email account and you immediately weed out and delete the annoying spam. You want the personal e-mails...
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