About Email Marketing
Anti-spam Is The Way To Think When Applying Email Marketing
(No Ratings Yet)Filed under: About Email Marketing by Susie @ 9:59 am
The internet is a vast source of inspiration as well as an unending source of frustration. Don’t you just hate getting nonsensical spam mail in your inbox? This is just one of the frustrations faced by internet users.
One of your most powerful tools in marketing your web business is through email marketing. The problem with email marketing is that your email newsletters can often end up in the spam inbox of your customer along with many other unsavoury spam items.
You really don’t want to ruin your chances of getting business from a client by being considered as spam. A professional email marketing company can run your campaign for you, taking away all the hassle and leaving you to do what you do best – running your business.
Anti-spam, pro-business
When you are thinking of setting up an emailing campaign you need to keep these three crucial factors in mind. Number one is how you got your customer database. If you bought it from a dodgy source you can forget about making sales. The best way to build up a good client base without ending up caught in spam filters is to have them subscribe to your newsletters.
This way everybody stays happy. Number two is that you have a clear option for someone to unsubscribe. A person who wants to unsubscribe is not likely to bring you business so rather let them unsubscribe that earn a spam reputation.
Lastly you need to make sure that when you send out bulk email loads you keep your customers’ contact information private. Email marketing software can help you there, but if you don’t have that you just need to make use of the BCC line and not the TO line.
Related posts:
- The role of email in your business
Email is often overlooked when it comes to promoting a business and its products or services, but it is an easy and cheap method of supplying existing and new customers with information. An effective email marketing campaign should be used in conjunction with other sales methods but email is a... - Email Marketing: First Impressions Last
The composition of a marketing email should include a highly relevant and alluring subject line. This is the first component of the email that potential readers will see and it is also one of the factors that are analysed by spam filters and anti spam software. Short, snappy, and optimised... - Newsletters – powerful email marketing strategy
Newsletters are often an underrated part of an email marketing campaign. Newsletters are one of the greatest ways to advertise in such a way that your readers stay interested. You have continuous advertising to use weekly, monthly, quarterly and for special promotions. Your newsletters are a cost effective way to... - Dont Be Afraid Of The Personal Touch In E-mail Marketing (Part 1)
Sometimes a weekly or monthly e-mail marketing newsletter is not the most exciting thing in world to see drop in your inbox. Unless your have purposely opted into the newsletter of a website that holds genuine interest for you, people may not wholeheartedly welcome an e-correspondence that, lets face it,... - The Difference Between Email Marketing And Email Spam
Both email marketing and email spam are basically advertisements or messages that people would like to convey with others. Both are common on the internet and are often received by users with an email address. However, what draws the line between the two? Unsolicited commercial email vs. Permission based marketing...
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This entry was posted on Wednesday, March 18th, 2009 at 9:59 am. You can follow any responses to this entry through the RSS feed.
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