General Industry Blogs
Driving Conversions Through CTAs
The best known call-to-action (CTA) is ‘Click Here’, however the effectiveness of this now dated CTA is dwindling as it often fails to drive high conversions and does not cover the main requirements of an effective CTA. If you are incorporating CTAs into your site as part of your internet marketing efforts then here are some tips to ensure they are used correctly: Define the Action to be Taken With CTAs you should always keep things simple. It should be clear what visitors need to do and what they will get for it. If you overload visitors with too much text you’ll lose them. Keep things clear and concise. Ambiguous CTAs will lose conversions - link relevant anchor text. Presentation and Execution • As with all web marketing the first impression counts. Use the following technique to grab attention: • Create eye-catching image CTAs. Use colourful and attractive buttons to attract visitors • Format CTAs in anchor text by utilising larger and bolder fonts. This will emphasise the CTA and again draw the eye • Optimise advertising space and the position by using plenty of links to the same landing page. You can dot them about in the body, header and footer allowing visitors to jump around the page when reading A Quick Conversion The conversion process should be simple so visitors know where to click. This way they are less likely to lose interest and you’re less likely to lose a conversion. In short by adding CTAs that are clear and eye catching you can be sure of increasing conversions. For help on devising your CTAs and developing your internet marketing strategy contact us at Click Consult.
Tags: anchor text, call to action, CTA, Internet Marketing, internet marketing strategy, landing pages
Planning is quintessential
When it comes to running a website, especially for commercial purposes, it is paramount that lots of forward planning takes place all the time. You cannot stop planning ahead for as long as you have that online business. If you slip up and start doing things on the spur of the moment, making impulsive decisions, you are bound to make mistakes which can result in you losing customer interest and loyalty as well as new potential converts. As far as your internet marketing goes, always plan at least one holiday ahead of the time. Yes, if it is mother’s day now you should already have father’s day planned. Timing is everything When it comes to internet marketing, timing is paramount to successful seasonal and holiday promotional marketing. By the time you are counting down the twelve days to Christmas it is a tad late to be scrambling around planning your festive marketing strategy. You need to have planned that months ahead of the time and started promoting along with or even a few days before many other websites. If your timing is out, your internet marketing campaign can fall flat, flatter than a crepe pancake. The reason planning ahead is so important is that the planning process itself takes up a lot of your time. Not only that, but the development of new web pages and other promotional apects take even more time. So unless you want to be promoting your Christmas sale only by the next Easter, you need to start early. If you are promoting something with current news events, don’t sell yourself short by promoting it six months after the event. Whatever internet marketing techniques you employ, whether it be SEO, PPC, Email marketing, Affiliate marketing or a combination of them all, your strategy needs to be in place before you start to give you the best chance of a successful campaign and a great return on your investment.
Tags: Affiliate Marketing, effective internet marketing, Email Marketing, Internet Marketing, internet marketing strategy, PPC, SEO
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