Email Marketing
Email Openers: First Impressions Count
You may be aware that the subject line of your marketing emails is important to your campaign’s success, but have you ever considered the email’s opening lines? The first few lines in an email can make a huge difference – not just for when the reader has opened the email, but when the email is still sitting in their inbox. Getting customers to open your email marketing messages is one of the toughest parts of email marketing. People are inundated with marketing messages wherever they go, online or offline, and are usually reluctant to open themselves up to further marketing within their email. Sourcing your email list from an opt-in source can solve part of the problem, in that the customer has agreed to receive the email. Grabbing the customer with a killer opening solves the rest of the problem. Use the preview function to effect Marketers usually spend a fair amount of time crafting a catchy subject line for email marketing, and you can discuss this with our consultants at Click Consult. For a lot of email servers, however, the subject line is only part of what the internet user sees. Many inboxes have a ‘preview’ function which shows the first few lines of the email. This can be used to excellent effect. Crafting the first few lines of your email to catch attention should be a part of your e-marketing plan in any case. It pays to look into how many characters are likely to be seen in your customer’s inbox, and make use of them.
Tags: e-marketing strategy, ethical marketing emails, increase email opening rate, Writing interesting emails
What Is Opt-in Email Marketing?
One of the terms currently floating around the web marketing industry is ‘opt-in.’ It sounds like a positive thing, and usually it is. It’s important to be aware of what opt-in is, how it affects email marketing, and how it can be used as part of your internet marketing campaign. An opt-in email list is essentially what it sounds like. Customers have opted to be in for the emails you’re going to send them. The real definition of opt-in is slightly more complicated than this, however, and a lot of businesses fail to grasp it. For an email marketing list to really be opt-in, the customer has to have agreed to receive the specific type of communication you’re sending. This means that when customers subscribe to your discount coupon list, they’re not going to be interested in your newsletter. Newsletter subscribers have not signed up to be sent seasonal brochures. Fail to observe those boundaries, and you no longer have an opt-in email list. Why is an opt-in email marketing list a good thing? Studies have shown that email marketing campaigns using opt-in lists tend to be more successful than general email marketing, and you can discuss this with our team at Click Consult. The need for approval on email lists is understandable. If your customers know they are going to hear from you, they’re more likely to read your emails. If they have never heard of you before, they’re going to dump your emails in the junk folder. Consider opt-in email lists for your campaign.
Tags: anti-spam emails, email marketing campaign, ethical email marketing strategy, opt-in emails
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