Tips To Improve Affiliate Conversions
Posted in Affiliate Marketing by Nick Smith on 28th of August, 2008
There are a great many ways a site could improve their affiliate product conversion rates and while some take time and a great deal of effort others are much simpler to employ. One of the most important steps in effective affiliate marketing is developing metrics, measuring results, and acting on your findings to improve conversion
rates.
Most affiliate programs offer a number of creative ad formats and there's always the direct link and deep link option. Try changing the link you use. Banner blindness is a concept that has developed in the last couple of years and relates to the fact that surfers on the whole are blind to advertising banners. On page contextual links still hold a lot of power with website readers.
Find the hot spots on your page and utilise them to gain the greatest advantage. A hot spot is an area where advertisements tend to perform better. Typically speaking these are areas that people can't help but view when they visit your page. Anywhere above the fold, or in the midst of your content falls firmly into this category.
Start a list of your own so that whether a website visitor chooses to purchase the product you are promoting or not, you can attempt to convert them again when another beneficial product comes along. The top affiliate marketers have their own lists and continue to look for ways to develop these lists into even bigger and better databases of leads that can offer a lifetime of sales.
Most affiliate programs offer a number of creative ad formats and there's always the direct link and deep link option. Try changing the link you use. Banner blindness is a concept that has developed in the last couple of years and relates to the fact that surfers on the whole are blind to advertising banners. On page contextual links still hold a lot of power with website readers.
Find the hot spots on your page and utilise them to gain the greatest advantage. A hot spot is an area where advertisements tend to perform better. Typically speaking these are areas that people can't help but view when they visit your page. Anywhere above the fold, or in the midst of your content falls firmly into this category.
Start a list of your own so that whether a website visitor chooses to purchase the product you are promoting or not, you can attempt to convert them again when another beneficial product comes along. The top affiliate marketers have their own lists and continue to look for ways to develop these lists into even bigger and better databases of leads that can offer a lifetime of sales.
