Affiliate Marketing Glossary Terms: Action
Posted in Affiliate Marketing by Nick Smith on 30th of October, 2008
When referring to affiliate marketing we often discuss the need for your visitors to perform a certain action on the website of an affiliate marketing
program. This action is what will lead to you receiving the agreed amount and may also be considered a conversion as well as a number of other names. Affiliate marketing always offers a payment per action although exactly what the desired action is can depend on the affiliate marketing program in question.
The most common form of affiliate action is the purchase of a product or the payment for a service. Most marketers receive a percentage of the revenue generated by the sale and with some programs this may change according to how well you have performed for the website. The more conversion that you send the way of the affiliate site, the more payment you receive for each future conversion. Some programs may offer a flat fee per sale and others a percentage of the total sale value.
Other actions include newsletter sign ups, member registrations, and even a simple click on a link. Before joining any affiliate marketing program it is critical that you are certain what the desired action is in order that you can base your own pages and even your marketing towards this end. Some programs may offer a number of different payment schedules depending on the action that your visitors perform. For example, you may receive a payment when a visitor signs up for a free newsletter subscription and another payment if they sign up for paid website registration.
The most common form of affiliate action is the purchase of a product or the payment for a service. Most marketers receive a percentage of the revenue generated by the sale and with some programs this may change according to how well you have performed for the website. The more conversion that you send the way of the affiliate site, the more payment you receive for each future conversion. Some programs may offer a flat fee per sale and others a percentage of the total sale value.
Other actions include newsletter sign ups, member registrations, and even a simple click on a link. Before joining any affiliate marketing program it is critical that you are certain what the desired action is in order that you can base your own pages and even your marketing towards this end. Some programs may offer a number of different payment schedules depending on the action that your visitors perform. For example, you may receive a payment when a visitor signs up for a free newsletter subscription and another payment if they sign up for paid website registration.
