Affiliate Marketing Glossary
Affiliate Marketing Glossary Terms: Conversion
The term conversion could be considered a part of your own website but should also be considered a contributing factor to your affiliate success. A conversion, for the affiliate marketing website, is a visitor that clicks a link on your website and subsequently performs the desired task on the resulting page. With the majority of affiliate marketing programs offering a percentage of sales, this means that a sale on the affiliate site is a conversion. Once a visitor reaches the pages of your site, your ultimate goal is to persuade them that they need or want the item you are promoting and then to further persuade them to click the affiliate link on your web page and make the purchase. You aren't directly selling the item and this means that your content doesn't need to be optimised to convert visitors to sales, but it should be optimised to pre-sell the item or service being offered. The art of pre-selling can be difficult to master but is the art ion affiliate marketing. An affiliate marketing conversion is when one of your website visitors performs an action on an affiliate's site that results in you receiving a payment for your part in the action. While most affiliate programs pay a percentage or value per sale, some may offer an amount per registration, a value per click, or a total for any other action that visitors can take on their website. Always ensure that you know the desired action before you promote a particular item.
Affiliate Marketing Glossary Terms: Conversion Rate
The conversion rate of an affiliate marketing program is the number of referrals that perform the desired action when on the affiliate site compared to the number of referrals actually received. This important piece of information can help identify the most potentially profitable programs on offer although certain factors concerning your own site as well as the traffic that you deliver will also help to determine your actual conversion rate. The conversion rate of affiliate marketing programs can vary greatly in a number of respects. Some specific programs may perform extremely well in an equally specialised industry or on very targeted websites but not perform as well on more general sites. Choosing an affiliate marketing program that is closely associated to the topic of your site will help to ensure that your actual referral rate remains high. A poor conversion rate not only means lower profits than a good conversion rate but it can prove incredible frustrating and difficult to replace. Experienced affiliate marketers look beyond the potential one time payment made to their affiliates for each conversion. Your goal isn't to get a single conversion but to continuously convert your own visitors into paying conversions. As such, the conversion rate is one of the more important and relevant pieces of information available for any given marketing program. The reality is that the best affiliate marketing program for your website will depend on a large number of factors, and this will even include some degree of personal preference. Please see our Tips To Improve Affiliate Conversions blog for more information.
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