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Affiliate Compensation Methods Clarified

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Filed under: About Affiliate Marketing by Dan @ 11:09 am

There are different compensation methods involved in affiliate marketing. This includes the predominant compensation method. Most affiliated programs today use revenue sharing or cost per sale as a compensation method.

Pay per sale or revenue sharing is where advertisers pay publishers an amount for the sales made by customers referred to by the publisher. A pay per lead involves paying publishers commission for each visitor received through the publisher’s effort to the advertiser’s website and who then performs an action. This could be anything from filling out a form to signing up.

The next type of compensation is diminished compensation methods. Cost per mille used in very few affiliate-marketing programs, require that the publisher make advertising available on the site and display it to visitors so that commission can be received.

Pay per click works the same but also involves a conversion process. Here the visitor must be aware of the advertisement and then click thereon to visit.

Cost per click is also diminishing because of click fraud.

How Performance Marketing Works

Cost per mille and cost per click usually poses a risk and loss to advertisers as publishers earn there commission before the visitors becomes member of the advertiser website. The conversion process does not affect the publisher.

In terms of compensation through performance or cost per action, visitors are required to do more than merely visit a sight before affiliates can actually gain a commission. Conversion is vital and so the risk does not lie on the advertiser, instead the affiliate shares such risk. Affiliates are seen as an additional sales force.

Related posts:

  1. How To Choose Your Affiliate Marketing Associates
    Choosing affiliate-marketing associates is a process that involves a lot of thought. Affiliate marketing is a form of referral marketing and is an effective internet-marketing tool. Choosing An Affiliate Marketing Associate Program Commission rates and cookies duration are amongst some of the things that one needs to consider in choosing...
  2. Using Affiliate Marketing To Sell Your Products
    Many websites can benefit from offering affiliate programs to marketers and other websites. As well as providing a potentially effective way to generate money from your online real estate, you can also harness the power of some of the best performing marketers to sell products or services on your behalf....
  3. Affiliate Marketing Glossary Terms: Conversion
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Learn more about Affiliate Marketing.

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This entry was posted on Wednesday, December 17th, 2008 at 11:09 am. You can follow any responses to this entry through the RSS feed.

Responses to “Affiliate Compensation Methods Clarified”

  1. Posts about Affiliate Marketing as of December 17, 2008 | The Lessnau Lounge Says:

    [...] December 17th, 2008 • Related • Filed Under Filed Under: Making Money Online Affiliate Compensation Methods Clarified – clickconsult.com 12/17/2008 There are different compensation methods involved in affiliate [...]

  2. Shopping Cart Template Affiliates Says:

    Great post. Affiliate marketing is one of the best way to earn extra income. You must do right, choose the right product/services for you to become successful in this business.

  3. How To Choose Your Affiliate Marketing Associates - Affiliate Marketing Set Up - Click Consult Internet Marketing Blog Says:

    [...] Commission rates and cookies duration are amongst some of the things that one needs to consider in choosing an appropriate affiliate-marketing package. Incentives, promotions and conversion rates also play an important role. As most merchants value the amount of traffic generated by publishers, they will usually offer impressive affiliate packages to attract more publishers. [...]

  4. The Disadvantages of Uncontrolled Affiliate Programs - Affiliate Marketing Programs - Click Consult Internet Marketing Blog Says:

    [...] enable businesses to provide rewards to their affiliates, or members of a group. They offer rewards to an affiliate website for each visitor they direct to your [...]

  5. Understanding The Multi-Tier Programs Of Affiliate Marketing Compensations - Affiliate Marketing Programs - Click Consult Internet Marketing Blog Says:

    [...] different levels of tiers simply reflect how compensation will be paid to the affiliate marketer within the [...]

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