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Google VS Yahoo- who is the best?
There was a massive change in corporate structure in the last 30 years in the modern R & D industry: - There is more freedom for self expression & realisation - Open environment offices allow a free flow of information and ideas - Low hierarchical structure - Project based work approach Examples of deployment of these principals can be found in the most successful and profitable organisations, such as SEMCO, Oticon, Volvo & Google. For the three first it was a necessity to survive on a new global market and to reinvent themselves, while for Google it was a natural approach adopted by two young founders, where it’s all about individuals fulfilling or exceeding their potential, and employees are given significant license to foster this. Yahoo, Google’s closest rival, has a different corporate approach- more traditional & mature, with tough management discipline, but perhaps lacking the creative giddiness it had in its early years. Yahoo Many analysts believe that Yahoo is entering a new era as a media company rather than a tech innovator and will be in a better position to strike partnerships, license content and create new original programming. Yahoo is also putting a lot of an effort to attract top engineering talents, scouting for experts in various fields such as search algorithms and Internet communities. Yahoo doesn’t spend aggressively on acquisitions. From 2002 to 2003, Yahoo bought Inktomi, HotJobs & Overture. Last year it has taken a less financially risky approach by systematically examining and buying upstarts in up-and-coming markets. All the recent acquisitions were so small they didn't significantly impact earnings, so financial terms were not disclosed. Google Google's $2.5 billion war chest and freedom let employees throw many new services against the wall to see what sticks. But critics question whether Google has an efficient process for managing innovation. When it comes to acquisitions, Google rarely spends big and it acquires upstarts in growth markets that no one saw coming, such as Kaltix, Applied Semantics and Pyra Labs. Google's research and development budget is doubling almost every year which continues to attract some of the top talents in the country. Google executives seem well aware that they have to continue to innovate to maintain their edge. Conclusion: After the dot-com bust, Yahoo approached marketers with a more humble, bottom-line pitch. Yahoo's sales team now focuses on traditional partnerships and handholding with ad agencies, trying to be a strategic partner. In contrast, Google's approach relies on classified advertising that is based on technology rather than relationships. Yahoo has a big branded advertising business, while Google is all search, to the extent that brand advertisers who want to participate in the Internet, Yahoo's a better bet. So who is going to win? Is it going to be Yahoo with its traditional corporate structure and business methods or Google with its modern and self-fulfilling approach? Many believe that one day Google is going to hit a wall and its going be spectacular. The question is, will it follow the principal of revolution consuming its children (revolutionary approach and as a result a fall) or will it find a way to reinvent itself and reach the skies?
Google fully launches Placement Targeting to replace Site Targeting
What is it? Site Targeting is now out of Beta testing and is available to all advertisers. With the launch of CPC bidding, you can not only pick the placements where your ads appear, but you can also select the bidding option that best matches your clients' needs. For instance, if the purpose of your client's placement-targeted campaign is to increase sales, leads, sign-ups, or other conversion-oriented metrics, you can select CPC bidding and pay per click. Alternatively, if you want to maximise impressions and increase brand awareness among your client's target audience, you can select CPM bidding. A few things to note: • You can switch placement-targeted campaigns to and from CPC- and CPM-based bidding at any time via 'Edit Campaign Settings;' once you change the bid type, the new bids that you select will override your old bids • At this time, CPC-based placement targeting is not available through the API, nor is the functionality available via AdWords Editor or compatible with the conversion optimiser; Google hope to integrate these functionalities in the coming months. What are the benefits? Costs are likely to be lower and the CPAs are likely to be lower for campaigns because it is more geared towards traffic coming through the advert as opposed to the traffic that is on the website where your advert is placed. You can find more information at the following link: http://adwords.google.co.uk/support/bin/answer.py?answer=56282 or alternatively contact us directly by using this link.
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