Internet Marketing Blog
Microsoft’s latest developments: a little too late?
I am proud to sit on the adChamps council involved in the latest developments to the adCenter platform. The latest developments are detailed below, but are MSN too late? Project Gatineau has launched in Beta and advertisers are able to sign up for the Pilot scheme. U...
Get Rich Quick with PPC and the Cadbury’s Gorilla
Get Rich Quick with PPC and the Cadbury's Gorilla The song "In The Air Tonight" by Phil Collins was originally released in 1981, but, thanks to that advert (which has nothing at all to do with chocolate!), the 26 year old song recently entered the iTunes top 10 downl...
Web Analytics: is this the key to successful online marketing?
Many PPC advertisers and SEO junkies invest heavily in these forms of online marketing, believing that the more money they throw into this the more sales and enquiries they will yield. True; but to an extent. What is crucial to understand is the buying process; 84% of t...
Will mobile ads conquer our mobile phones?
Google had a great deal of success with its PPC advertising & had the same ambition about mobile ads. Controversially a growth of mobile advertising in 2006 was on conservative side- only, $871m worldwide compared with $24 billion spent on internet advertising &...
Google’s Product Manager deals in Real Estate: is this ethical?
Google's Product Manager, Tom Leung from Seattle, is responsible for the new developments that occur on the Google platform, involving Adwords, Web Optimiser and Analytics. However, despite his seniority within the search giant, he and his wife Wendy run a real estate b...
MSN - The best and the worst Search Engine!
The first of the month has rolled around quickly again and here at Click Consult that means reports day! We provide all our clients with in depth reports on a monthly basis. It's a great way of keeping the client up to date and a good way to check on our own work, bu...
How to succeed with Pay Per Click?
Our mission should you choose to accept it, is to provide first class pay per click management, to build and improve return and improve costs and quality of traffic. Sounds like a bold statement, but here at Click Consult we'd rather let our statistics do the talking...
Google V’s American Airlines: American Airlines are in the wrong over trademarks
American Airlines are taking Google to court at the moment over issues with who is allowed and not allowed to use their own registered trademarks. 'American Airlines' is being bid on by numerous advertisers, not only American Airlines themselves, and whilst this is allo...
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