Internet Marketing Blog
Web Design And Usability Testing
Carrying out usability testing as part of the web marketing and development process is potentially beneficial, but there are a number of pitfalls to avoid. Tests can be unreliable if they are not carefully planned and results can be useless if they are taken in isolation rather than as part of a bigger picture. One obvious benefit of usability testing is that it can reveal glaring errors made by the web design team. Other more subtle aspects of tests can be easier to miss. Selection of the right participants is crucial. If a user is asked to carry out a task he or she has no interest in, the results will differ from those of a more motivated person. If the aim of a test is to help streamline a site for new visitors, it is no use testing with participants selected from existing users, as they will already have come to terms with the established system and will find it familiar. Results must be analysed with caution. If a person visits lots of pages, does that show extreme interest or could it mean that the information that was sought for could not be found? Alternatively, a user lingering on one spot could be a good sign, and mean that the page was engaging, or it could be that the visitor was unsure how to proceed. Awareness of such possibilities makes it more likely that testing a web design will prove fruitful. At Click Consult, our web development professionals fully understand the pros and cons of usability testing.
Tags: Streamlining your website, Testing your web design, Usability testing, Web Design, web development, web marketing, website design, website development
Take Care Of Your Affiliates
A merchant is only successful if his affiliate marketing network is up to standard and performing well. It is worth putting a lot of effort into maintaining the high standard of your affiliate network as this is where you will gain a greater return on investment. The most obvious improvement that any affiliate merchant can make is to implement actions in their affiliate network that they would welcome if they were an affiliate. Many merchants don’t consider whether their affiliates will be happy when they reduce commission levels or alter the payment periods, they just presume that affiliates will tolerate any changes. Unfortunately, there are numerous affiliate programs and it is all too easy to lose your affiliates to another merchant. Offering a training or mentoring program is a good way to increase your affiliates’ sales. If you notice that some affiliates aren’t making many sales, offering some advice or recommendations on how to increase traffic to a website will be appreciated by your affiliates as well as increasing profits. Technology is an important aspect of an affiliate program. Keeping abreast of changes in the market is imperative if you want to stay ahead of the competition and your affiliates will love being provided with the latest sales techniques. Creating an affiliate marketing campaign that is successful is time consuming which is why it is advisable to employ the services of an internet marketing specialist such as here at Click Consult as we can take care of your affiliate network for you.
Tags: affiliate campaign, Affiliate Marketing, affiliate marketing campaign, Affiliate Marketing Strategy, affiliate network, affiliate tips, Internet Marketing
Search Blogs
Highest Rated Blogs
(5.00 out of 5)Improve Your PPC Conversion Rate By 62.5%
(5.00 out of 5)Get Rich Quick with PPC and the Cadbury’s Gorilla
(5.00 out of 5)What’s YOUR Conversion Rate?
(5.00 out of 5)The Plot To Kill Yahoo
(5.00 out of 5)Tag Cloud
About Affiliate Marketing affiliate basics affiliate campaign Affiliate Marketing affiliate marketing campaign Affiliate Marketing Strategy affiliate network affiliate program effective web design email advertising email campaign email lists Email Marketing email marketing campaign email newsletter email newsletters Internet Marketing online advertising online marketing online PR Online Press Release (PR) Online Press Release (PR) online press releases Pay Per Click (PPC) pay per click ad pay per click campaign PPC PPC ads PPC campaign PR press release press release distribution press releases press release writing Search Engine Optimisation (SEO) SEO SEO campaign SEO press releases SEO Tips Web Design Web Design Tips web development web marketing website design writing press releases
WP Cumulus Flash tag cloud by Roy Tanck and Luke Morton requires Flash Player 9 or better.
Recent Posts
Take Care Of Your Affiliates
Crafting Your Emails
Top Tips For A Good PR
Optimise Your Blogs With Images
Blog Categories
Blog Archives
