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Keyword Rich Domains
All SEO professionals know that domains that are rich in keywords are loved by Google, and search engines will show favouritism towards those websites that have domains with keywords included in them. If a domain name is a direct match to a keyword that is being searched for, then it goes without saying that the website will rank higher for the keyword than other sites whose domains are not rich in keywords. There are many people who argue that this is a flaw in the Google Algorithm and that this type of favouritism is clearly wrong. There is perhaps a case to support this as people have long since realised that Google favours a domain rich in keywords and this has led to huge competition when buying domain names in an attempt to have a top ranking website and to get increased traffic in a quick and easy way. There are several methods that are becoming popular in dealing with keyword rich domains, such as 301 redirecting where the keyword rich domain is directed to the actual website in use. There is also an upsurge in doorway pages being created that are content rich, and finally entire websites are being moved to new domains in an attempt to piggyback on the benefits of a keyword rich domain. However, Google is catching up with these methods and is starting to penalise those that have employed a keyword rich domain purely to boost their search engine optimisation efforts. At Click Consult we can develop an effective search engine optimisation internet marketing strategy to build your site effectively, without fear of penalties.
Tags: Domain keywords, Google PageRank, Google rankings, Internet Marketing, Search Engine Optimisation (SEO), search engine optimization, SEO, SEO keywords
How Deleted Ads Affect Quality Score
How you ever considered what your Quality Score looks like for your PPC account in general and whether it has affected the account throughout the years? Everything you do now will affect the future score and gaining a good Quality Score will take time. For some it may take just a week but for others it can take much longer. By optimising the PPC account on an ongoing basis you will start to see the benefits of a great Quality Score. In time, costs should drop and the ad will have better placements. What many people do not realise is that deleted or paused ads will still have an effect on the Quality Score. Both paused or deleted ads and keywords still have an effect and their historical performance can continue to affect the account history long after they are deleted. However it is still recommended to delete those that do not perform well to increase the quality score. This prevents them affecting the quality score and your account history in the future. Over time as other ads gain positive performance history the effect of the deleted keywords and ads will start to diminish and the affect on the quality score will lessen. It is recommended to delete poor performers rather than to pause them, as they could be resumed by accident. In Adwords for example it is possible to start deleted keywords and ads so beware of that possibility. If you want to increase the click through rate the keep deleting poor performers and adding new ads. At Click Consult we can help you manage all your pay per click accounts.
Tags: google quality score, Paused and deleted PPC ads, Pay Per Click (PPC), Pay per click ads, pay per click campaign, PPC, PPC ad, ppc advertising, PPC campaign, Quality Score
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