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To personalise or be generic in email marketing?

posted on: July 3rd, 2009

Good business is all about relationships. Far too many business practices these days have forgotten about the importance of the customer. Many a company takes the attitude that they are doing the customer a great favour rather than trying to meet the needs of the custom...

Keeping up with affiliate marketing times

posted on: July 3rd, 2009

No matter what industry you are in, you should know the importance of keeping up with the daily goings on in that industry. There are many people who need their daily global and local news fix. So much so that there are websites on the internet dedicated to daily news u...

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Woes of web templates

posted on: July 2nd, 2009

Business web design is very specific and needs to meet strict criteria in order for it to be of the greatest benefit to your company . However many businesses, especially the smaller ones, t...

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Cleaning up the dirty word: SEO

posted on: July 2nd, 2009

It is not difficult to understand why many people see SEO (search engine optimisation) as a dirty word. Firstly, the explanations, definitions and such are all littered with indus...

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A press release as a marketing tool

posted on: July 1st, 2009

Publicity is marketing, no matter what shape or form it takes. You can get publicity from charitable giving and it would be a marketing bonus. Even in this time of exceptionally tight budgets and economic uncertainty, a little intelligent outlay can result in great publ...

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Don’t turn your PPC into a nightmare

posted on: July 1st, 2009

Internet marketing is highly effective when implemented properly and with a multi-facted approach using several techniques. Of course is won’t be any of those is you don’t do it right. One little mis...

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Anti-Spam Email Techniques

posted on: June 30th, 2009

Any email marketer knows that avoiding being labelled as spammers is vital in their success.  With so much spam email around, we all know what it is like to have an inbox full of rubbis...

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Making the right affiliate marketing service choice

posted on: June 30th, 2009

When you enter the world of affiliate marketing, and even before, you need to make the right decisions from the start. The internet is an unforgiving environment. People remember bad web...

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Spring clean your online marketing strategy

posted on: June 29th, 2009

It is always a good time to review existing programs in an attempt to figure out what is and isn’t working and to realign your programs in line with your current objectives.  This will also help you at budgeting time as you will be prepared with tested programs which...

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Pay Per Click Promotion

posted on: June 29th, 2009

The internet is a vast and immense space where anything and everything happens. You can do anything from buying, selling, socialising and so much more on the internet. So, it is only natural that the internet is your ultimate marketing tool and advertising aid. Busin...

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Targeting Web Design

posted on: June 26th, 2009

Every aspect of your website must specifically cater to your target audience. If it doesn’t, you are not on top of your game and you little hope of getting ahead of your competition. Your ...

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Never Give Online Press Release Readers Stale News

posted on: June 26th, 2009

If an online press release gives stale news and information is has failed and the only value it has it to annoy readers. The primary goal of a press release is to create a centre of attention for ...

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