Email Marketing
Why Outsource Your Email Marketing Campaign to Click Consult?
Established in 2003, Click Consult is one of Europe's leading Email Marketing Companies. With offices in Cheshire & London, Click Consult employs more than 25 expert marketing professionals with years of experience running successful email marketing campaigns and email marketing services. We pride ourselves on being amongst the top email marketing companies in the industry and our results speak for themselves.
Like all good email marketing companies, at Click Consult, we understand the importance of a well managed Email Marketing campaign. Sometimes Email Marketing seems not to be a priority to website owners but good email marketing companies can revolutionise an online business with a carefully developed and executed email marketing campaign. A targeted and ethical email marketing service can make a huge difference. Our Email Marketing Service can help your business maximize its online potential with a tailored Email Marketing Campaign.
Email Marketing can be conducted in various frequencies and good email marketing companies can advise you on the best frequency balance to keep your profile high but not alienate recipients. Click Consult’s Email Marketing Service will assist you to create a powerful Email Marketing campaign schedule and to maximise your product or service to your Email Marketing List.
Click Consult and all good email marketing companies only use ethical, subscribed Email Marketing campaign lists or purchase licensed lists for the purpose of targeted Email Marketing. Good email marketing companies track every email marketing campaign thoroughly from start to finish.
Email Marketing Campaign Consultation & Design
Once Click Consult’s email marketing campaign team understands your requirements for your Email Marketing Campaign, we will create a strategic email marketing service plan. For each campaign, our email marketing service team will produce a professional HTML Email Template. Using our vast Email Marketing Campaign experience, Click Consult will produce an Email Template designed to create maximum interest and also maximise Return On Investment for your email marketing campaign.
Email Marketing Campaign Implementation
When choosing email marketing companies to run a campaign, the email marketing services on offer are an important consideration. Using the latest Email Marketing technology, our Email Marketing Service will validate your Email Marketing List, complete a number of test Emails in various browsers in preparation for release. When fully tested, the email marketing campaign will be sent to your list; our email marketing service’s latest technology ensures that we maximise the percentage of Emails received by your list, thus minimising bounces and creating a more successful email marketing campaign.
Email Marketing Campaign Reporting
Our Email Marketing Service will provide reports on many key factors in relation to your Email Marketing Campaign. This includes the number of Emails sent, received, how many opened and how many orders or contact enquiries there have been via the Email. This will enable our Email Marketing Campaign team to provide you with Return on Investment data. All Email Marketing Campaign reports will be available to view in our online email marketing service reporting system, Clicktelligence.
How Good Is Our Email Marketing Service?
Just take a look at what our Email Marketing Service clients have to say:
Just Beautifully
What is your overall opinion of Click Consult?
A customer orientated fast paced and fast growing result producing online marketing specialist company.
What is the best part of our service?
All aspects are good and cannot pick the best from them; however, they are flexible on services and quick on support.
How have we benefited your business?
The Click Consult Group have helped my company grow over 300% in under 3 years, and I would say they have benefited me in many ways.
How have the results improved since joining Click Consult?
A growth as big as what we have had, speaks for itself when it has a online marketing specialist like Click Consult behind them.
Tool Chest Direct
What is your overall opinion of Click Consult?
Outstanding, excellent service and worth every penny.
What is the best part of our service?
Our Account Manager is always available to speak to and has done exactly what we wanted with our campaign.
How have we benefited your business?
There is so much talk of recession just now but our business grows by the day - turnover increases through working with Click Consult.
How have the results improved since joining Click Consult?
We are showing large growth on a monthly basis and feel Click Consult are part of our team helping our business expand - cannot recommend them highly enough.
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More Information Regarding Our Email Marketing Services
According to a recent survey, 83.2% of marketers list email as their most important advertising tactic. 55.3% of respondents cite email's ability to drive incremental revenue as the main reason for this importance. On average, companies are spending a fifth of their online marketing budget on email marketing campaigns (second only to website spend). This is because a good email marketing campaign remains the best way to communicate directly with users.
Despite the hype and deployment of new marketing channels such as text messaging and podcasts, good email marketing companies are still thriving because the great return on investment that their email marketing services provide is a great advert for email marketing campaigns in general.
Jupiter Research (a leading authority on emerging consumer technologies in business) concur, projecting that e-mail marketing campaigns spending will grow from $1.2 billion in 2007 to $2.1 billion in 2012. The continued growth in email marketing campaigns and specialist email marketing companies is hardly surprising considering the ROI. Good email marketing companies have the right experience and skills to make your email marketing campaigns successful.
Spending on retention e-mail is predicted to more than double and account for over half of total e-mail marketing spending in 2012. Acquisition e-mail marketing will grow more slowly, with most spending in that category going toward sponsorship (for example, ad-supported newsletters).
There are a range of motivations behind the popular use of email marketing services as a strategic marketing tool. In addition to the 55.3% of marketers who use email marketing campaigns to drive incremental revenue, 19.1% use email marketing to reinforce brand position, 10.6% use email marketing campaigns to improve customer loyalty, 8.5% use email marketing to reactivate customers and 6.4% cite the desire to drive more frequent purchases as an important reason to use email marketing.
Marketers are predicted to increasingly take advantage of enhanced e-mail application features and strategic email marketing services. Email marketing services administered and applied by email marketing companies and self-service technology providers such as Click Consult. Well planned and executed email marketing campaigns really produce results.
Illicit e-mail marketing campaigns predate legitimate e-mail marketing with unsolicited bulk e-mail damaging the credibility and reputation of email as a marketing tool. Unscrupulous email marketing companies portrayed themselves as legitimate businesses making it difficult for users to distinguish between legitimate and spam e-mail marketing campaigns.
While spam volumes are predicted to continue to rise thanks to unscrupulous email marketing companies, the volume of spam messages reaching consumers is likely to remain steady over the next few years. Internet Service Providers (ISPs) will continue to battle spam email marketing campaigns and use progressive tactics to block billons of messages every day.
As it is often difficult to distinguish between legitimate and unsolicited e-mail marketing, it would be wise when considering email marketing to consider an opt-in campaign. The last thing any reputable organisation needs is to conduct a bulk email marketing campaign and run the risk of alienating recipients and being labeled as a spam email marketing sender in the process.
Unsolicited email marketing campaigns can damage your brand, your campaign itself and your reputation. We advocate the use of a two-stage email marketing campaign subscription process that requires confirmation before the address goes into the database. Ask older opt-ins if they still want to receive email, and retain all the permission data on each opt-in. Good email marketing companies have been working hard over recent years to turn public opinion on email marketing services because a well run email marketing campaign ensures that only interested parties are targeted and good email marketing companies are able to make this happen by using ethical techniques.
With careful, professional analysis and creative application, good email marketing companies like Click Consult can design your company a powerful opt-in email marketing campaign with our expertise in delivering high quality email marketing services. There are numerous tips and techniques we apply to manage successful email marketing campaigns. Here's a short list containing some of the most important principles that good email marketing companies like Click Consult use when delivering a successful email marketing service:
- It's important that during an email marketing campaign the reputation of the mail sender is protected. ISPs will block and blacklist emails if they detect any unethical behaviour or feel you are abusing the system by sending too much email. It is important to manage your reputation by honouring unsubscribe requests, avoiding blacklists, monitoring and resolving spam complaints, and unique IP addresses and a double opt-in process. Good email marketing companies like Click Consult can ensure that your entire email marketing campaign is managed properly with our comprehensive email marketing service.
- Good email marketing companies will give recipients clear reasons to open your emails every time. Recipients have limited time and patience – our email marketing service team works hard to hit a recipient's "internal inbox" every time.
- "List hygiene" cleans out unsolicited, incorrect, out-of-date or duplicated addresses and optimises email marketing campaign performance. Our email marketing service team analyzes and cleans mailing lists.
- Good email marketing companies can ensure recipients can navigate email easily. Our email marketing service team tests sample messages to make sure they perform across many email programs and Web services.
- Ask your email service provider which authentication technologies it supports. Unauthenticated emails could be blocked, filtered or sent to bulk/junk folders. Good email marketing companies can build your campaign around your exact requirements.
- Good email marketing companies will create highly relevant personalised messages that boost your value. Top-quality email marketing service partners enable personalisation with email that recognizes each one by name, buying history, content, format, etc.
- Good email marketing companies can boost performance, understand performance and trends based on demographics and segments. Which links did recipients click? What actions did they take on your website? Our email marketing service provides all of the analytical data necessary to adjust your email marketing campaign as and when needed based on these results.
- Good email marketing companies test emails across a range of providers to identify bad links, bad images, copy that triggers spam filters or other problems. Are mails W3C HTML compliant? If not, you run the risk of them being filtered in particular at MSN and Hotmail. Our email marketing service can expertly manage your campaign to minimize these risks.
- Without trust, recipients are less likely to opt in or open or act on your emails they receive. Good email marketing companies collect only necessary information at registration. You can always ask for more later. Only send emails when expected and with appropriate subject matter. Good email marketing companies also provide recipients with the tools they need to manage their subscriptions, contact you, forward information to others and get more information. With our email marketing service, you can be sure that our experienced and dedicated email marketing team can take care of these issues, making your email marketing campaign as hassle-free as possible.
- It's not just good business practice to respect recipient's privacy; you will also avoid legal and ethical problems with your email marketing campaign. Good email marketing companies will include a short, email privacy statement within opt-in forms and link them to the full policy statement on client Web sites.
Contact us now to find out how we can apply a high quality email marketing service to your business.
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