Click Consult - Internet Marketing

Directory Submissions Free & Paid

A Web directory lists websites by category and subcategory. The categorisation is usually based on the whole website, rather than just one page or a set of keywords. Web directories often allow site owners to directly submit their site for inclusion, and have editors review submissions for eligibility.

There are two types of directory submissions, free and paid. Submitting to directories is a great way to build links and increase search engine rankings. But when choosing directory submissions, free and paid directories both have their own, unique pros and cons. A paid submission can be better, mainly because the links can last much longer.

Many of the free directories can be deleted after a short time period, meaning that your directory submissions can be reduced in effectiveness. There are a few directories that have stood the test of time and are still operating effectively, but tracking them down can be a difficult process.

Directory submissions to free and paid directories is an important part of search engine optimisation (SEO) techniques, but will only work in your favour if you pick the right directory to add your website to. When you work with an established and experienced company like Click Consult, you can use our expertise to point you in the right direction.

Click Consult is at the cutting edge of website optimisation techniques, and is up to date with the most effective directories. This means that we can help you to make effective directory submissions to free and paid directories, helping to maximise the benefits of this particular SEO technique.

Submitting your site to a selection of both niche and general directories will mean that your directory submissions, free and paid, will have more impact. For most industries there are a variety of niche directories, and the best way to find them is through a search engine such as Google or Yahoo! The ones that appear in the first pages of the results listings are generally the best ones to approach to submit directory submissions to free and paid listings. With general directories, it is generally better to go for those that are more established. The older a directory is the better.

Google has recently tightened up on paid directories, taking an aggressive approach to those that it deems are in violation of the search engine’s quality guidelines. Directory submissions to free and paid directories which do not meet general ‘White Hat’ policies may taint the listings for other websites as well as your own.

Directory owners have said that they were given no notice of Google’s intention to tighten up on directory listings, but in many ways this may actually help companies that are now looking to place directory submissions to free and paid sites. By tightening up the criteria for inclusion, Google has set the bar higher, ensuring that listings, both free and paid, are relevant and of a higher quality than before.

Directory submissions to free and paid listings can increase your SEO potential in the same way that linking does, and also maximise your exposure to specific searches by human visitors. If you would like to know more about how directory submissions to free and paid sites could boost your business on the web, Contact Click Consult now.

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