Combined SEO and PPC
A recent study of our clients showed that those who employed our combined PPC SEO services enjoyed an average of over 50% increase in conversions (from site visitors into genuine enquiries and customers) when compared to clients who took up just PPC campaigns alone. The Brand Lift of Search (a study by Google) also backs up these results by finding that the most-clicked-on areas of their results pages are those inhabited by brands which have good organic search results in combination with sponsored listings. These are brands which use SEO and PPC together as part of an overall SEO PPC marketing campaign.
Pay-Per-Click (PPC) marketing and Search Engine Optimisation (SEO) are two different strategies within Search Marketing. PPC is a more traditional style of advertising, where a small advert appears on search engine results and you pay each time a user clicks on it to visit your website. SEO is all about “natural” or “organic” search results and making changes to your website in order to make it very search engine-friendly which moves it up the results listings. SEO & PPC combined services run both of these strategies concurrently to maximise your SEO PPC marketing results.
SEO and PPC can work together as part of a Search Marketing campaign to raise your online business profile quickly and sustainably. Using PPC SEO services together can help your website to maximise its potential and a combination of SEO PPC marketing can give an excellent return on investment. Many people mistakenly think that SEO & PPC conflict with each other and you have to choose one or the other of SEO and PPC for a successful website. However, with properly run PPC SEO services, SEO & PPC complement each other, working together for the benefit of your website, making SEO and PPC very useful tools in Internet Marketing.
PPC SEO services combine methods and techniques from both SEO and PPC disciplines to get the best of both worlds, improving traffic to your site and converting searchers into customers by proper application of PPC SEO services and tools. The key to developing an effective PPC SEO campaign is to create a synergy between the different aspects of SEO & PPC marketing.
SEO and PPC complement each other for a number of reasons. Firstly, PPC SEO services with a combined strategy enable you to achieve both short and long term results, because whilst PPC lends itself to quick results with little long-term benefit, good SEO is all about long term strategy and sustaining good results listings. The combined efforts of SEO PPC marketing can take the best positives of both methods to ensure the maximum benefit for your business.
SEO & PPC also work well together because defining the correct keywords and phrases is vital in achieving successful SEO and PPC results. Choosing the wrong keywords could make employing the PPC SEO services a waste of time and money, but SEO and PPC together can help you find the keywords which will be the most fruitful for your PPC SEO campaign.
SEO PPC marketing allows testing of keywords over a short period for their relevance to your target market before building an extensive SEO & PPC campaign around them, helping businesses to make the right keyword decisions which will bring maximum targeted traffic as part of our PPC SEO services. Targeting appropriate users is vital in any marketing campaign and SEO PPC marketing is no different, but identifying your targets is a part of our PPC SEO services. With a good SEO PPC marketing strategy, your target audience for the SEO and PPC sides of your campaign are clearly defined, meaning that with PPC SEO services, you can be sure that the right people are visiting your website through SEO & PPC. Good SEO PPC marketing helps to attract appropriate users, resulting in more conversions and an increase in revenue, thus the PPC SEO services giving a great return on investment.
SEO PPC marketing needs careful planning and development but the great thing about PPC SEO services is that they are very flexible and can be adjusted depending on results and how the SEO PPC marketing campaign progresses. PPC SEO services are so adjustable because PPC is a great market research tool, providing quick results which can easily show if a SEO PPC marketing campaign is on track by the number of times an add is clicked.
Whilst your SEO PPC marketing campaign is flexible, one of the many benefits of using our combined PPC SEO services is that the balance between the two can adjust as the SEO & PPC campaign progresses whenever needed in order to maintain and improve your results. If your website is trying to attract traffic in an area which is highly competitive, PPC can help your listings quickly, whilst the SEO builds authority with search engines at the same time and your organic listings rise with both SEO & PPC. A time when PPC alongside organic results is particularly useful when running a combined SEO and PPC campaign is if your business is running a special offer or sale. Your paid adverts detailing the offer alongside your natural search results in a SEO and PPC campaign can draw more traffic and make running PPC SEO services extremely worthwhile.
Although SEO gives longer lasting and better results than PPC alone, PPC and SEO together can bring an even better return on your investment because whilst the PPC can target your entire product range, easily updating price information or special offers, SEO continues to target the wider terms and bring in traffic for those too, making the SEO PPC marketing doubly effective.
One reason why people choose PPC campaigns alone is because of the speed and measurability of Pay-Per-Click, whereas SEO usually takes much longer to yield noticeable results. The danger with this is that as soon as the PPC campaign ends, so does your traffic. This is why more and more organisations are choosing combined PPC SEO services to target both short and long term success by using various SEO & PPC techniques. In a similar way, although SEO is often extremely valuable a few months into the campaign and thereafter, it can take a while before the benefits are seen. Using PPC SEO services with SEO and PPC working together, noticeable results can be seen quickly with good SEO PPC marketing.
Another reason why SEO and PPC combined campaigns can be the best option is because the best PPC SEO services not only optimise the technical side of your website, but also the content, making it as search engine and user friendly as possible using various SEO & PPC techniques. When using PPC SEO services, gaining visitors to your site is only worthwhile if they remain long enough to look around and decide to buy, or return at a later date. Good SEO PPC marketing has a strong emphasis on website content, a vital part of any PPC SEO services. For your SEO PPC marketing to be effective, the content and text copy of your website has to be well written, informative and interesting in order to make the most of your SEO & PPC traffic. Search engines love good content, as do users, which is why good copy is a vital part of any SEO PPC marketing campaign. When SEO and PPC bring visitors to your site, the excellent SEO & PPC optimised content will help to convert them into customers, making your SEO and PPC outlay very worthwhile.
The SEO & PPC combination approach can bring much greater brand recognition for your business on search engine results pages. Using SEO PPC marketing techniques together approaches online marketing from different but equally important angles. Through PPC SEO services, achieving highly effective organic search results to complement your high profile paid ads can mean that SEO PPC marketing increases not only traffic and sales, but also your business reputation and standing online. This is just one of the benefits of a good SEO & PPC combined campaign and why we recommend our SEO & PPC services to help your online business realise its full potential.
For more information on our combined SEO and PPC services, please call 0845 205 0292 or Contact Us.
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