Our clickTELLIGENCE® software has the latest management functions to manage successful campaigns with complex builds for Google, Yahoo! MSN and Miva. clickTELLIGENCE® allows us to centrally manage clients' campaigns from one application for all search engines. All clients will be issued with third party logins to view custom campaign data.
Timing Rules
One of the benefits is we can apply timing rules to all campaigns according to our clients specifications. Some search engines are better performing at certain times during the day and we can make the most of this using our software, both improving performance and saving money.
Projection Tool
We also use our campaign projection tool to understand how campaigns can grow, according to positional projections and CPC projections. It allows us to give thorough account management for all our clients to understand long term development of campaigns.
Bid Management
For large accounts where we have keywords in the hundreds of thousands, our clients benefit from automated bid management to improve ROI and to acquire CPA targets. Through this tool we can specify the goals and objectives of our clients and implement them into the campaigns; thus spending not a penny over what is needed.
Keyword Generation
Although we have a number of keywords generation tools already, clickTELLIGENCE® provides us with another tool that can get assess traffic volumes over the previous 3 months and allow us to define targeted keywords based on search history. It allows us to understand our clients' industries and apply the statistical knowledge to improved campaign management.
clickTELLIGENCE® does not limit us to the number of keywords that our clients are allowed. We build campaigns that are effective and targeted and all campaigns are built to be highly targeted, regardless of how many keywords.
ROI Management
This function monitors the effectiveness of all online marketing campaigns, comparing both natural and paid search listings for all the engines. The ROI tracker allows us to analyse CPA by provider, referrer and keyword. The fundamental benefit for all our clients is we can improve the campaign Return-On-Investment.
CPA Management
We are able to manage the Cost Per Acquisition so that we can see where successful areas are and where weak areas are. From the data we can make optimizations to bring down the amount our clients spend for each lead they obtain. This is most effective for clients who have a large number of active keywords.
To enquire about how clickTELLIGENCE® can improve ROI for your business, or for a free demonstration Contact Us.
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