Affiliate Marketing
Why Outsource Your Affiliate Marketing to Click Consult?
Established in 2003, Click Consult is one of Europe's leading Affiliate Marketing Agencies. With offices in Cheshire & London, Click Consult employs more than 25 expert marketing professionals and have years of experience in developing successful Affiliate Programs.
At Click Consult, we use the world's leading Affiliate Network Portals, providing our clients with access to millions of Affiliates worldwide. Affiliate Marketing is based upon a CPA Affiliate program model, sometimes you might find a Cost Per Click affiliate program model, but usually it is based upon Cost Per Acquisition. This means you only pay Affiliate Network members when they make you a sale.
The process of Affiliate Marketing is very simple; you create what is known as an Affiliate Program. This affiliate program will contain banners, a description of your proposition and what you wish to pay your affiliates, which is usually a percentage of the sale. Click Consult will then promote your Affiliate Program, bring on affiliate network members, who will take your banners and place them on their website; usually a website that has traffic synergies to maximise the commissions they can make through their Affiliate Network.
Affiliate Marketing Consultation
When you proceed with an Affiliate Marketing campaign, it is important to understand and make sure the Affiliate program requirements are 100%. If your Affiliate program is not competitive then you will not gain an Affiliate Network. Click Consult will research the market and advise you on a competitive Affiliate program that will ensure Affiliate Network members are recruited appropriately and effectively. Click Consult will then manage the process of Affiliate Program creation, including banner design and tracking integration. Click Consult will also research and advise on the best Affiliate Network portals for your industry to maximise your Affiliate Network membership and the success of your affiliate program.
Affiliate Marketing Implementation
When the Affiliate program is created, Click Consult will implement the Affiliate program into the Affiliate Network. We will strategically promote the campaign to all Affiliate Network members and be Pro-Active to maximise your Affiliate Network Sign Ups.
Affiliate Program Management
Affiliate Program Management is crucial. If you do not create a strategic plan for your Affiliate Marketing Campaign then it will remain stagnant and Affiliate Network members will drop off. At Click Consult, we will plan your Affiliate program to include Seasonal Plans, Promotional Plans & ways in which to communicate these affiliate program variables to your Affiliate Network. This affiliate program development could also include banner redesigns depending on the season and promotion and the process of communicating these changes and plans to your existing and potential Affiliate Network members.
Affiliate Marketing Reporting
Click Consult will provide reports on the orders received from your Affiliate Network. This will enable you to monitor how many sales are being produced from your Affiliate Marketing Campaigns by your Affiliate Network. All affiliate program reports will be available to view in our online Affiliate Marketing reporting system, Clicktelligence.
How Good Are We at Affiliate Marketing?
Just take a look at what our Affiliate Marketing clients have to say:
Bholans Heavenly
What is your overall opinion of Click Consult?
Click consult provides excellent service.
What is the best part of our service?
The best part of the service is speaking to our consultant who is always willing to help, dealing with all queries promptly and professionally.
How have we benefitted your business?
We have definitely seen a growth in sales since click consult took over. Prior to that, we used to do the campaign ourselves which was bit of a headache and took up a lot of our time with little results. We feel less stressed now thanks to click!!!
How have the results improved since joining Click Consult?
By a great deal, not sure of exact percentage but we have seen significant result.
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More Information Regarding Our Affiliate Marketing Services
Affiliate Marketing is big business. In fact, Affiliate Marketing is huge business. According to E-consultancy's 'Network Buyers Guide' 2008, the UK affiliate network market grew by a massive 45% last year, taking the total value of sales in this channel to an eye-watering £3 billion – making affiliate programs a great way to make the most of your advertising budget.
Historically overlooked by advertisers, Affiliate Marketing can powerfully augment the suite of more well known and commonly applied web marketing services available to organisations and marketers such as SEO, PPC, email marketing and online PR. Affiliate Marketing can play a significant role in marketing strategies and powerfully increase online exposure through an Affiliate Program with appropriate Affiliate Networks, improving the efficiency of online advertising spend.
The most active affiliate marketing sectors currently are the adult, gambling and retail industries while the three fastest growing affiliate marketing sectors are predicted to be mobile phone, finance and travel.
In simple terms, Affiliate Marketing is a system that encourages other websites to become advocates for each others' products and services as part of an affiliate program. Affiliate marketing widens the scope of your Internet presence and rewards one or more affiliate network members for each visitor or customer brought about by their Affiliate marketing efforts. Affiliate Marketing exists to drive traffic and subsequently sales from one site to another. Affiliate network members receive commissions and compensation - revenue sharing or Cost Per Sale (CPS) is used as the compensation method in eighty percent of affiliate programs. Cost per Action (CPA) is used as the compensation method in only nineteen percent of affiliate programs.
The ways by which Affiliate Marketers encourage site visits are various and largely based on the many traditional Internet marketing methods including natural SEO, PPC, email marketing, banner ads and display advertising. Other effective methods of guiding and directing users are through online PR, blogs, or reviews of products or services offered by a partner in your Affiliate Network.
Affiliate marketing is a popular marketing technique amongst merchants, as paying only for performance shifts much of the advertising risk and costs (excluding any initial set-up costs) from them to their Affiliate Network. Merchants using an affiliate program still assume some risk of fraud from Affiliate Network partner sites though. As Affiliate Marketing is purely results based it's the only online channel that doesn't have to come out of your marketing budget. As you pay on a Per-Sale / Per-Lead basis there are no acquisition costs, making your Affiliate Program a low risk strategy.
Additional benefits include the fact that affiliate marketing also has the potential for automating much of the advertising process (accepting & approving applications, generating unique sales links, tracking & reporting of results) and payment only for desired results (sales, registrations, clicks), meaning that your experience of affiliate marketing can be a hassle-free and highly productive one.
Affiliate Marketing is often a reliable and very effective Internet Marketing tool. The strength of an affiliate program lies in the non-specific nature of the websites through which partnerships (or Affiliate Networks) are created. The affiliate network generates traffic by carefully addressing the unique interests of each user and tailoring content to potential customers' needs and expectations before delivering a call to action through to your site.
Visitors that come to your site are likely already pre-disposed to your products or services as they have opted in to visiting your site. They've in effect pre-qualified themselves and so are more likely to purchase. Contacts created via affiliate marketing are often all the more valuable because they originate from domains that your business would have difficulty reaching through traditional marketing channels.
The concept of online affiliate marketing, revenue sharing and paying commission for referred business originated in the mid 90's with CDNOW with its concept of click-through purchasing. A number of businesses owe much of their success to this marketing technique, a notable example being Amazon.com. In July 1996 Amazon launched its associate affiliate program whereby Amazon associates could place banner ads or text links on their site for individual books, they could even link directly to the Amazon home page. Associates received a commission when visitors clicked from the associate's website through to Amazon and purchased a book. One of the first significant adopters, Amazon, now has hundreds of thousands of affiliate network relationships, the affiliate program model replicated by other companies the world over.
Other types of affiliate marketing website include:
Search affiliate networks utilising Pay Per Click search engines to promote the advertisers' offers, comparison shopping websites and directories; loyalty websites that typically provide a reward system for purchases via points back, cashback or charitable donations; sales promotions websites that offer coupons or rebates; product review and niche market sites; personal websites (the origin of affiliate marketing), blogs and web syndication sites. Content heavy e-mails and newsletters list affiliate networks; registration paths or co-registration affiliate networks; shopping directories; and top-tier cost per action affiliate networks that share advertiser offers to their own network of affiliate network members.
Whatever the nature of the affiliation, successful affiliate programs usually require professional input (though some merchants do run their own) as affiliate programs demand a great deal of work and maintenance. It's also worth remembering that affiliate marketing is only ever as good as your chosen partner sites. With the exception of some niche or vertical markets it is unlikely that an affiliate program will generate worthwhile revenue with weak management or without effective affiliate marketing partners. Click Consult are experts in setting up and managing affiliate marketing, affiliate networks and developing affiliate programs.
We use our unrivalled affiliate marketing and affiliate program experience to recommend and establish the best partnerships for our clients' particular needs with tailored affiliate networks. At Click Consult we've cultivated an extensive and ever increasing range of affiliate marketing partners - Affiliate Window, Zanox, DGM, Affili.net, Commission Junction and TradeDoubler with whom we run powerful and effective affiliate marketing campaigns on behalf of our clients.
Our Affiliate marketing managers undertake needs analysis, devise affiliate program strategies, take responsibility for and manage/oversee your affiliate network, the development of your affiliate program and entire affiliate marketing campaign. They keep track of sales made by affiliate network members as well as organising commission payments at the end of each pay period. Areas covered by affiliate marketing managers closely focus on maximizing an affiliate program's earnings and usually include:
- Conceiving, creating and developing the affiliate program from the bottom up and honing it on an ongoing basis to ensure the maximum affiliate program potential is realised.
- Liaising closely with top affiliates to form an appropriate affiliate network.
- Offline and online affiliate marketing training.
- Generating and supplying up-to-date promotional materials for your affiliate program.
- Informing affiliate network participants of new product/service upgrades, enhancements or launches.
- Motivating affiliate networks to promote and sell more products/services.
- Recruiting affiliate network members
- Tracking sales and making payments to your affiliate network.
- Ensuring Affiliate Network members market ethically and legally.
We work closely with every affiliate along with the merchant in order to create the most successful and cost effective affiliate program available.
Affiliate marketing is a results business. Contact Click Consult to see how we can deliver affiliate marketing results for your business through a tailored Affiliate Program.
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